Personal Home Care Administrator / Marketer

Benefits

Competitive salary
Opportunity for advancement
Training & development

About the role

We are hiring for an administrator for a personal care facility located in Gettysburg, PA. We are looking for an experienced personal care home administrator/ marketer. This is a dual-function leadership role. You will be involved in the day-to-day operations while also driving occupancy through referral development and outreach.

Responsibilities

• Direct all day-to-day operations of the personal care home, ensuring continuous compliance with PA personal care home regulations, licensing standards, and all applicable federal, state, and local requirements.
• Maintain the facility license in good standing; prepare for, host, and respond to annual and unannounced state inspections and complaint investigations.
• Develop, implement, and annually review facility policies and procedures, resident handbooks, and admission agreements. Ensure accurate and current resident records, including assessments, support/service plans, medication records, physician orders, and financial documentation.
• Investigate, document, and report all incidents, injuries, elopements, medication errors, and allegations of abuse or neglect within required reporting timeframes.
• Recruit, hire, schedule, train, and supervise direct care and support staff; maintain required staffing coverage and awake-staff requirements on every shift.
• Track all staff clearances and training — Older Adult Protective Services Act criminal history checks, first aid/CPR, direct care staff competency testing, and the 12 hours of annual direct care training.
• Oversee admissions documentation: pre-admission screening, medical evaluation, resident assessment, support plan, and resident-home contract within required timeframes.
• Respond to inquiries, give tours, follow up consistently, and convert leads to move-ins.
• Manage the home's online presence and referral listings; host open houses and community events.

Qualifications

• Personal Care Home Administrator certification — completion of a DHS-approved 100-hour administrator training course and a passing score on the DHS competency-based exam. Per 2600.64, this must be completed prior to employment as Administrator.
• Educational qualification — an associate's degree or 60 college credit hours; OR a PA RN license; OR a PA LPN license plus one year of experience in a related field; OR a PA nursing home administrator license.
• [For homes serving 8 or fewer residents only: a high school diploma or GED plus two years of direct care or administrative experience in human services.]
• 21 years of age or older.
• [2+] years of experience in a personal care home, assisted living residence, or comparable licensed setting.
• Supervisory experience with responsibility for hiring, scheduling, and performance management.
• Comfort with sales and referral-source outreach — this role owns occupancy, not just operations.
• Valid driver's license and reliable transportation for community outreach in Adams County and surrounding areas.