Community Liaison/ Senior Home Care Marketer

HomeWell Care Services of Lake County & The Villages is a non-medical, nationally recognized home care agency providing personal care for seniors so they may remain in the comfort of their own homes. Our staff is committed to delivering high-quality care with compassion and respect.

About the role

The Community Liaison/Senior Care Marketer is responsible for generating brand awareness and creating a positive identity for the agency in the community, with the goal of producing client referrals and increasing client census and service hours. This role focuses on building and maintaining relationships with new and existing referral sources, promoting the agency as a valued partner, trusted provider, and home care expert.

Responsibilities

• Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
• Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
• Identify, research, and pre-qualify prospective accounts
• Travel locally within the agency’s territory, meeting with professional referral sources
• Conduct in-person, face-to-face visits with a minimum of 10-12 accounts per day
• Demonstrate value for the health care organizations being visited
• Provide relevant post-meeting follow-up
• Ensure any action steps are completed within the agreed-upon timeframe
• Represent the agency multiple times per week in-person at seniors-focused networking meetings, community events, and professional organizations
• Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials

Requirements

• Bachelor’s degree or equivalent work experience
• Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in-home care sales
• Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings
• Creative and self-driven with the ability to problem solve and apply sound judgment
• Proven results with building and maintaining business relationships
• Must present a positive and professional business image
• Passionate about helping seniors live with dignity

Skills

• Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships
• Proven sales and negotiation skills, with a track record of achieving or exceeding goals
• Strong analytical and problem-solving abilities
• Excellent follow-up, planning, and organizational skills
• Professional demeanor and appearance
• Proficient in Microsoft Office Suite and CRM systems or related software
• A reliable means of transportation with current insurance and a valid driver’s license