Performance Marketing Strategist

Responsibilities

• Analyzes performance across digital and offline channels to uncover key insights.
• Partners closely with internal channel owners and agency teams to translate insights and objectives into strategic, actionable recommendations.
• Executes recommendations to drive brand growth, lead generation, and occupancy across communities.
• Performs end-to-end analysis of media performance across paid search, programmatic, direct mail, print, email, and other media.
• Develops integrated, data-driven media strategies that optimize targeting, budget allocation, and performance across all paid and offline channels.
• Collaborates with internal teams and external agencies to align on analytics approaches, build consensus around insights, and translate complex data into clear, actionable recommendations.
• Leverages expertise in media analytics, performance reporting, and planning to develop strategies across digital and offline channels.
• Utilizes multi-touch attribution platforms alongside strong data and visualization skills, as well as A/B testing/statistical methods to drive data-informed decisions.
• Facilitates regular touchpoints with channel leaders to review trend analyses, discuss test outcomes, and agree on next-step optimizations.
• Assesses media’s impact on key performance indicators such as leads, visits, and move-ins.
• Conducts competitive research and market-trend analysis to identify, pilot, and evaluate emerging media opportunities within the Senior Living industry.
• Provides strategic creative recommendations through in-depth analyses.

Qualifications

• Bachelor’s Degree in Marketing, Business, Analytics, Statistics, or a related field required.
• Minimum of 3-5 years of hands-on experience in media analytics, performance reporting, or media planning & insights roles.
• Preferred certifications, licenses, and other special requirements: none.