Performance Marketing Specialist - Retail Media

Role Summary

Zinus, Inc. is seeking a highly analytical and results-driven Performance Marketing Specialist to join our U.S. Growth Marketing team. This role will serve as a key subject matter expert for Retail Media Network (RMN) advertising, with primary responsibility for Walmart Connect and Wayfair Advertising campaign management. The ideal candidate combines strong hands-on platform expertise with business acumen, translating marketplace performance data into actionable recommendations that drive profitable growth.

Key Responsibilities

• Own day-to-day management and optimization of Walmart Connect advertising programs
• Support strategy and execution of Wayfair advertising campaigns and marketplace growth initiatives
• Develop campaign structures aligned to business priorities, category strategies, product lifecycle stages, and promotional events
• Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship
• Monitor performance daily and proactively identify risks, trends, and growth opportunities
• Analyze performance across SKU, category, and portfolio levels
• Translate campaign results into actionable business recommendations
• Identify root causes behind performance changes, including media, content, pricing, promotions, inventory, and competitive factors
• Build and maintain reporting frameworks that connect media performance to broader business outcomes
• Partner with Sales, Merchandising, Content, and Supply Planning teams to ensure advertising strategies align with business priorities
• Design and execute testing plans across bidding, targeting, creative, assortment, and budget strategies
• Stay current on Walmart Connect, Wayfair Advertising, and broader retail media developments
• Drive process improvements that increase efficiency and scalability
• Present clear recommendations to leadership by connecting advertising performance to broader business priorities and operational realities

Required Qualifications

• Bachelor's Degree required, preferably in Marketing, Business Administration
• At least 2-3 years experience in Marketing, Performance Marketing, Retail Media, Campaign Management, Advertising, etc.
• Demonstrated hands-on experience managing Walmart Connect advertising campaigns in a professional or internship setting
• Proven experience managing meaningful retail media budgets and performance goals
• Deep understanding of Walmart marketplace and Walmart Connect advertising products
• Experience managing advertising for large product catalogs (100+ active SKUs preferred)
• Experience balancing advertising performance with responsible stewardship of marketing investment
• Strong analytical skills with the ability to identify drivers behind performance trends
• Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
• Experience translating data into recommendations for business stakeholders
• Strong written and verbal communication skills
• Ability to prioritize multiple initiatives in a fast-paced environment

Preferred Qualifications

• Experience working directly with Walmart merchants, category teams, or supplier organizations
• Understanding of Walmart's merchandising, promotional, and marketplace ecosystem
• E-commerce experience highly preferred
• Experience managing Wayfair advertising campaigns
• Experience with Skai or similar retail media management platforms
• Familiarity with Amazon Advertising or additional retail media networks
• Experience partnering with sales, merchandising, and e-commerce teams to drive business outcomes

About Zinus

Zinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day.