Performance Marketing Specialist

Primary Focus

Zinus, Inc. is seeking a highly analytical and results-driven Performance Marketing Specialist to join our U.S. Growth Marketing team. This role will serve as a key subject matter expert for Retail Media Network (RMN) advertising, with primary responsibility for Walmart Connect and Wayfair Advertising campaign management.

Role Summary

The ideal candidate combines strong hands-on platform expertise with business acumen, translating marketplace performance data into actionable recommendations that drive profitable growth. This is not a role for someone who simply manages campaigns. We are looking for a marketer who can independently identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions.

Key Responsibilities

• Own day-to-day management and optimization of Walmart Connect advertising programs
• Support strategy and execution of Wayfair advertising campaigns and marketplace growth initiatives
• Develop campaign structures aligned to business priorities, category strategies, product lifecycle stages, and promotional events
• Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship
• Monitor performance daily and proactively identify risks, trends, and growth opportunities
• Analyze performance across SKU, category, and portfolio levels
• Translate campaign results into actionable business recommendations
• Identify root causes behind performance changes, including media, content, pricing, promotions, inventory, and competitive factors
• Build and maintain reporting frameworks that connect media performance to broader business outcomes
• Partner with Sales, Merchandising, Content, and Supply Planning teams to ensure advertising strategies align with business priorities
• Design and execute testing plans across bidding, targeting, creative, assortment, and budget strategies
• Stay current on Walmart Connect, Wayfair Advertising, and broader retail media developments
• Drive process improvements that increase efficiency and scalability
• Present clear recommendations to leadership by connecting advertising performance to broader business priorities and operational realities

Required Qualifications

• Bachelor's Degree required, preferably in Marketing, Business Administration
• At least 2-3 years experience in Marketing, Performance Marketing, Retail Media, Campaign Management, Advertising, etc.
• Demonstrated hands-on experience managing Walmart Connect advertising campaigns in a professional or internship setting.
• Proven experience managing meaningful retail media budgets and performance goals
• Deep understanding of Walmart marketplace and Walmart Connect advertising products
• Experience managing advertising for large product catalogs (100+ active SKUs preferred).
• Experience balancing advertising performance with responsible stewardship of marketing investment.
• Strong analytical skills with the ability to identify drivers behind performance trends
• Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
• Experience translating data into recommendations for business stakeholders
• Strong written and verbal communication skills
• Ability to prioritize multiple initiatives in a fast-paced environment

Preferred Qualifications

• Experience working directly with Walmart merchants, category teams, or supplier organizations
• Understanding of Walmart's merchandising, promotional, and marketplace ecosystem
• E-commerce experience highly preferred
• Experience managing Wayfair advertising campaigns
• Experience with Skai or similar retail media management platforms
• Experience in mattresses, furniture, home furnishings, or other large-item e-commerce categories
• Familiarity with Amazon Advertising or additional retail media networks
• Experience partnering with sales, merchandising, and e-commerce teams to drive business outcomes