Performance Marketing Specialist

About the Company

We are a venture capital-focused organization that provides insights, trends, and opportunities across the startup and investment ecosystem. Our work centers on empowering entrepreneurs and investors with expert knowledge, market analysis, and curated industry news. We aim to foster innovation and growth by connecting visionary founders with forward-thinking capital partners. Team members help our community stay informed about groundbreaking startups, evolving investment strategies, and the forces shaping the future of business. Joining us means contributing to a dynamic environment dedicated to building impactful ventures.

About the Role

The Performance Marketing Specialist is a full-time remote role responsible for planning, executing, and optimizing digital marketing campaigns to drive lead generation, community growth, and brand awareness.

Responsibilities

• Manage paid media channels (such as search, social, and display).
• Monitor campaign performance and adjust targeting, creatives, and budgets based on data insights.
• Develop and refine marketing funnels.
• Collaborate with content and sales teams on messaging.
• Implement A/B tests to improve conversion rates.
• Analyze campaign and audience metrics.
• Prepare clear performance reports.
• Recommend strategies to enhance ROI within the venture capital and startup ecosystem.

Skills & Qualifications

• Communication: Collaborate across teams and convey complex ideas clearly and professionally.
• Market Research: Analyze audience behavior, competitive landscapes, and industry trends for data-driven campaigns.
• Sales-related skills: Support lead generation efforts, nurture prospects, and align marketing activities with revenue goals.
• Marketing Strategy: Design performance marketing plans, optimize funnels, and align tactics with business objectives.
• Customer Service: Engage respectfully with community members, address inquiries, and enhance stakeholder experience.
• Experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and analytics tools (e.g., Google Analytics, Looker Studio).
• Strong quantitative skills, comfort with A/B testing, and the ability to interpret campaign data and KPIs for continuous optimization.
• Background in performance marketing within B2B, finance, or startup ecosystems is a plus.
• A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.