Performance Marketing Manager, Hybrid

About the Company

EAB’s mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, Hybrid’s integrated marketing solutions help education brands grow. The team is tight-knit, ambitious, supportive, and rapidly growing, offering opportunities to work on big ideas with talented colleagues.

About the Role

The Performance Marketing Manager will oversee high-performing paid media campaigns across Search, Social, and Programmatic channels while partnering with Account Directors, Digital leadership, and clients to develop innovative marketing strategies that drive enrollment and brand growth for higher education institutions worldwide. This role balances hands-on campaign execution with leadership, mentoring, and strategic planning, making it ideal for a paid media professional looking to expand their leadership experience while remaining deeply involved in digital strategy and campaign performance. This position is based in the Philadelphia, PA office.

Responsibilities

• Lead the planning, launch, optimization, and reporting of paid media campaigns across Search, Social, and Programmatic channels.
• Develop sophisticated campaign strategies, audience targeting, bidding approaches, and measurement frameworks.
• Oversee campaign pacing, budget allocation, and performance to ensure client goals are achieved.
• Manage complex campaign builds while maintaining exceptional quality and attention to detail.
• Serve as a trusted digital marketing advisor to clients by translating campaign performance into strategic recommendations.
• Present campaign insights, reporting, and optimization strategies during client meetings.
• Develop detailed performance analyses, competitor research, and actionable recommendations.
• Partner with Account Directors to support integrated media planning and long-term client success.
• Mentor, coach, and support Paid Media Executives and junior team members.
• Share best practices, technical expertise, and platform knowledge across the Digital team.
• Identify opportunities to improve team workflows, campaign processes, and operational efficiency.
• Foster a collaborative, high-performing team environment focused on continuous learning and innovation.
• Stay current on emerging advertising platforms, industry trends, and evolving best practices.
• Leverage Google, Meta, LinkedIn, TikTok, Reddit, YouTube, Snapchat, and other advertising platforms to deliver innovative client solutions.
• Manage multiple client campaigns and competing priorities while ensuring timely execution.
• Support the continued growth and evolution of Hybrid's Paid Media capabilities.

Requirements

• Bachelor’s degree preferred or equivalent professional experience.
• 4-6+ years of experience managing paid digital media campaigns in an agency or similar client-facing environment.
• Demonstrated experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major paid media platforms.
• Strong knowledge of Google Analytics, Google Tag Manager, campaign tracking, and performance reporting.
• Experience presenting campaign strategy and results to clients and senior stakeholders.
• Excellent analytical, organizational, and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications

• Experience leading or mentoring digital marketing team members.
• Experience managing six-figure digital advertising budgets across multiple client accounts.
• Deep understanding of paid Search, Paid Social, Programmatic, audience targeting, and attribution.

At EAB, we welcome new perspectives and learn from each other’s unique experiences. If this role aligns with your passion, we encourage you to apply.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, in addition to paid firm and floating holidays.
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
• 401(k) retirement savings plan with annual discretionary company matching contribution.
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans.
• Employee assistance program with counseling services and resources available to all employees and immediate family.
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to apps for sleep, meditation, and relaxation.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phase back to work program for birthing and non-birthing parents.
• Access to milk shipping service to support nursing employees during business travel.
• Discounted pet health insurance coverage for dog and cat family members.
• Company-provided life, AD&D, and disability insurance.
• Financial wellness resources and membership in a robust employee discount program.
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities.

Benefits kick in on day one. This opening is not eligible for visa sponsorship at this time; candidates must possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.