Performance Marketing Manager

Key Responsibilities

• Lead our unpaid search engine optimization (SEO) owning and driving the analytics, content strategy, and execution in partnership with an external vendor
• Develop and maintain a portfolio of value propositions (RTBs) for our core business checking and savings products and manage the substantiation process to ensure legal and regulatory compliance
• Review creative assets to ensure messaging is being applied consistently across channels
• Possess a deep understanding of competitor strategies and develop strategies to position SBB for success in the market
• Partner with channel leads to develop and execute integrated campaign strategies that align to our core value propositions and incorporate messaging insights from recent campaign performance
• Develop cross-channel go-to-market plans for new SBB products and features
• Oversee end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life

Basic Qualifications

• Bachelor’s Degree or Military experience
• At least 5 years of experience in building and executing marketing strategy
• At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market

Preferred Qualifications

• Master’s Degree
• 6+ years of product marketing experience in a fast-paced, technology-forward culture
• 7+ years of experience in multi-channel marketing (planning, execution, performance analysis)