Performance Marketing Manager

Key Responsibilities

• Paid Media Strategy & Execution
• Own paid media strategy with a focus on customer acquisition and conversion across eCommerce and social channels.
• Manage campaigns across Meta, Google, Bing, TikTok, YouTube, Pinterest, Reddit, and other emerging paid media platforms.
• Develop, launch, optimize, and scale paid media campaigns to drive revenue, brand awareness, and customer engagement.
• Manage campaign budgets at the daily, weekly, and monthly levels to maximize ROI and exceed revenue goals.
• Performance Optimization
• Maintain key performance indicators and continuously optimize campaigns to improve efficiency and performance.
• Analyze campaign results and provide actionable insights, trends, and recommendations.
• Develop ongoing testing strategies for creative assets, messaging, audience targeting, landing pages, and budget allocation.
• Identify opportunities for new acquisition channels and competitive advantages through market research and search trends.
• Affiliate & Cross-Functional Marketing
• Manage affiliate marketing initiatives in partnership with the influencer marketing team.
• Collaborate with CRM, organic social, influencer marketing, analytics, finance, and creative teams to execute integrated marketing campaigns.
• Support retail marketing initiatives by developing paid media campaigns that drive store traffic, local events, and promotional initiatives.
• Partner with creative teams to develop compelling digital advertising that aligns with overall brand strategy.
• Reporting & Analytics
• Track and report campaign performance using dashboards and performance reports.
• Present insights, recommendations, and optimization strategies to stakeholders.
• Work closely with analytics and finance teams to maximize marketing efficiency and budget allocation.

Qualifications

• 4–5+ years of digital performance marketing experience.
• Experience managing paid media budgets and full-funnel customer acquisition strategies.
• Strong background in direct-to-consumer (DTC), retail, or eCommerce marketing.
• Hands-on experience managing Paid Search, Paid Social, Display, and Video campaigns.
• Experience managing campaigns across Meta Business Suite, Google Ads, Microsoft Ads, Google Tag Manager, Google Analytics, TikTok Ads, Pinterest, and Snapchat.
• Strong analytical skills with experience creating dashboards, reporting, and performance insights.
• Experience balancing creative strategy with data-driven optimization.
• Excellent project management and organizational skills.
• Strong communication and cross-functional collaboration skills.
• Self-motivated with an entrepreneurial mindset and ability to work independently.

Compensation

• Base Salary: Up to $125,000
• 6% Annual Performance Bonus

Benefits

• Competitive compensation
• Medical, Dental, and Vision Insurance
• Life and AD&D Insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) Plan
• Commuter Benefits
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Paid Time Off and Paid Holidays
• Quarterly Cultural Spending Allowance
• Professional Development & Educational Assistance
• Employee Product Allowance
• Ongoing Training & Career Development