Performance Marketing Manager
About the role
The Performance Marketing Manager will own Eyebot's paid acquisition strategy across digital channels and markets. This is a highly visible, high-impact role: you will build the infrastructure needed to test, scale, and optimize campaigns that drive measurable increases in kiosk usage across retail locations, leading strategy and execution across platforms including Meta and Google, developing structured testing frameworks, and partnering cross-functionally to support new market launches and national expansion.
Responsibilities
- You will own paid media strategy and execution across markets, build the testing infrastructure to scale what works, and turn campaign performance into clear, actionable reporting.
- Develop and oversee Eyebot's paid media strategy across channels including Meta and Google.
- Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations.
- Translate company growth priorities into structured acquisition programs at the market level.
- Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously.
- Design and execute structured testing frameworks, including radius targeting experiments, creative testing, and geo-based pilots.
- Identify opportunities to improve cost efficiency and increase prescription activity per location.
- Build repeatable campaign playbooks to support expansion into new markets.
- Leverage performance analytics to identify growth opportunities and optimize media investment.
- Develop location-level reporting tied to kiosk engagement and prescription outcomes.
- Interpret attribution signals across digital and retail environments to improve budget allocation.
- Plan and manage paid media budgets across markets, and forecast expected performance tied to deployment expansion.
- Partner with commercial and product teams to support coordinated campaign execution and launch readiness for new retail deployments.
- Collaborate with external agencies and platform partners as needed.
Requirements
- 4-7 years of experience in performance marketing or paid media.
- Strong, hands-on experience managing Meta and Google campaigns.
- Experience running geographically targeted campaigns across multiple markets.
- Demonstrated success improving conversion performance through structured testing programs.
- Strong understanding of attribution models and conversion tracking.
- Ability to manage budgets across channels and regions.
- Excellent communication and stakeholder alignment skills.
Qualifications
- Experience supporting multi-location retail, healthcare access, or service environments.
- Experience supporting retail-adjacent or location-based acquisition programs.
- Familiarity with offline conversion measurement or store-level attribution.
- Experience scaling campaigns during rapid geographic expansion.
- Comfort working in early-stage or high-growth environments.
Skills
- Think in tests, not guesses.
- Build structured experiments to find what works, then scale it with discipline.
- Own a number.
- Connect the digital to the physical.
- Build infrastructure, not just campaigns.
- Build repeatable systems that will still work as Eyebot adds new markets.
- Energized by meaningful work.
Benefits
We offer competitive compensation, including a base salary of $110,000–$125,000 commensurate with experience, meaningful equity, flexible work schedule with unlimited PTO, health, dental, and vision insurance, employer-sponsored 401(k), commuter support and wellness benefits, and a collaborative office environment in Charlestown with regular team lunches. We also provide the opportunity to build products that improve lives and reshape how vision care is delivered.
Pay
$110,000–$125,000 base salary, commensurate with experience
Schedule
Flexible work schedule with unlimited PTO