Performance Marketing Manager

About the role

Join the team shaping the future of healthcare! Medbridge is a dynamic software company working with the country’s largest healthcare providers to build technology solutions that help patients get better faster while decreasing the overall cost of care. With 15 years serving Acute, Post‑Acute, and Ambulatory settings, Medbridge serves 4,000+ organizations, 360,000+ healthcare providers, and 15 million patients annually. Nine of the top 10 largest hospitals and health systems, nine of the top 10 largest private practices, and six of the top 10 largest home health agencies run on Medbridge. Medbridge is mission‑driven: we want to help everyone move well, feel well, and live well. Medbridge’s Educate is built in‑house by 600+ named instructors, many of whom wrote the guidelines clinicians already follow. Medbridge’s Care provides clinicians with home exercise programs, patient education, clinical pathways, remote therapeutic monitoring, and outcomes collection inside their existing workflows. We are a remote‑first company and hire only in the following states: AZ, CO, FL, GA, ID, IL, KS, MA, MI, MN, MO, NH, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, and WI.

Responsibilities

• Own the full‑funnel paid media strategy and daily management across Google, Bing, Meta, LinkedIn, and other self‑serve ad platforms.
• Execute a strategic vision for driving full‑funnel engagement, lead generation pipeline (MQLs), and bottom‑line revenue and pipeline through paid channels.
• Lead digital campaigns and projects from creative brief ideation through launch, remarketing, and reporting.
• Integrate AI into processes to streamline and automate reporting, deployment, and campaign processes.
• Optimize landing page and conversion rates in partnership with web and lifecycle teams.
• Report on campaign performance to drive improvement against metrics goals including CAC, ROAS, CPL, pipeline contribution, and channel efficiency.
• Build, enrich, and organize audience and targeting strategy, including lookalike/matched audiences, retargeting, and account‑based targeting (ABM) for priority segments.
• Contribute expertise on marketing operations related to paid media — offline conversion tracking, Google Tag Manager, server‑side tracking, and conversion APIs.
• Align paid media with SEO/AEO/GEO strategy and ensure the channels work in tandem to drive leads, meetings, pipeline, and revenue.

Requirements

• 6+ years of digital marketing experience; preference for SaaS background.
• Demonstrated success building, running, and scaling PPC campaigns at all stages of the funnel across platforms (Google, Meta, Microsoft, LinkedIn, Reddit).
• Mastery of platform setup and reporting related to offline conversion tracking, Google Tag Manager, server‑side tracking, and conversion APIs.
• Analytics‑first mindset with an interest in experimentation and data synthesis to drive digital growth.
• Expert in multi‑channel conversion funnels and knowledgeable of remarketing best practices.
• Healthcare experience or knowledge is not required but highly desirable.

• CRM: Salesforce, HubSpot
• Ad Platforms: Meta, Google, Microsoft, LinkedIn, Reddit
• Ops & Analytics: Google Tag Manager, Posthog, Claude Code, Supermetrics, ZoomInfo
• Code: HTML, CSS, SQL

Pay

Salary range: $125,000‑$135,000. Pay within this range is informed by the candidate’s skills, capabilities, and experience, based on third‑party salary benchmark surveys.