Marketing Manager

Key Responsibilities

• Lead, develop, and mentor the marketing team while creating a culture of accountability, collaboration, and continuous improvement.
• Establish marketing priorities, operating rhythms, processes, and performance expectations.
• Cook up internal resources and external vendors to ensure successful execution of marketing initiatives.
• Partner with executive leadership to develop annual marketing plans, budgets, and growth strategies.
• Build scalable marketing processes that support future growth across all ESCO business units.
• Serve as a trusted advisor to leadership regarding marketing opportunities, risks, and investments.

Revenue Marketing & Lead Generation

• Own marketing's contribution to pipeline growth and business development efforts.
• Create and manage demand generation programs across digital marketing, email campaigns, content marketing, events, referral programs, and other channels.
• Establish and monitor key lead generation metrics including marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunity creation, conversion rates, and pipeline influence.
• Partner closely with sales and business development teams to improve lead quality, lead conversion, and customer acquisition efforts.
• Continuously optimize campaigns to improve return on marketing investment.

Brand Strategy & Market Positioning

• Develop and maintain ESCO's brand strategy across all business units.
• Ensure consistency of messaging, positioning, and brand standards throughout the organization.
• Increase awareness of ESCO's services, expertise, and market differentiators.
• Lead website strategy and digital presence initiatives to support growth objectives.
• Support development of thought leadership content, customer success stories, case studies, and market-facing communications.
• Partner with business unit leaders to identify and communicate key market opportunities and competitive advantages.

CRM & Marketing Technology

• Serve as the primary owner and champion of CRM utilization, adoption, and optimization.
• Develop dashboards and reporting tools that provide visibility into marketing and sales performance.
• Improve lead tracking, attribution, campaign measurement, and marketing analytics.
• Identify opportunities to automate marketing and sales processes.
• Maintain data quality, reporting accuracy, and system integrity.
• Leverage technology to improve efficiency and decision-making.

Campaign Strategy & Execution

• Develop annual and quarterly marketing plans aligned with organizational growth objectives.
• Lead campaign development from concept through execution, measurement, and optimization.
• Cook up cross-functional efforts to ensure successful campaign implementation.
• Ensure marketing initiatives support both short-term lead generation goals and long-term brand development objectives.
• Monitor project timelines, budgets, and campaign performance.

Sales Enablement

• Partner with business unit leaders to understand market opportunities, customer needs, and sales priorities.
• Develop and maintain sales collateral, presentations, case studies, and customer success stories.
• Support proposal, pursuit, and business development activities where appropriate.
• Identify opportunities to improve sales effectiveness through marketing support and tools.
• Create alignment between marketing initiatives and sales objectives.

Market & Competitive Intelligence

• Monitor industry trends, competitor activity, customer needs, and emerging market opportunities.
• Conduct research to better understand target audiences, buyer behavior, and market dynamics.
• Recommend innovative marketing approaches and growth opportunities.
• Help leadership stay informed on market conditions and competitive positioning.