Performance Marketing Manager

Position Overview

The Performance Marketing Manager is a member of the Dominion Financial Marketing Department responsible for planning, executing, and optimizing integrated campaigns across paid digital, email, direct mail, events, and affiliate channels. This role requires hands-on expertise in Meta Ads (including Special Ad Category compliance) and Google Ads, combined with strong cross-channel project management skills.

Responsibilities

• Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end.
• Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation.
• Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals.
• Leverage AI-powered platform features and tools to improve efficiency and creative testing.
• Email, Direct Mail & Affiliate:
  • Execute email campaigns, including segmentation, A/B testing, deployment, and reporting.
  • Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking.
  • Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting.
• Events & Cross-Channel Coordination:
  • Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans.
  • Build/maintain performance dashboards and reports across all channels for Marketing leadership.
  • Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met.

Required Qualifications

• 3–5+ years of multi-channel marketing campaign management with direct budget and performance ownership.
• Hands-on experience with Google Ads (Search, Display, and/or Performance Max).
• Hands-on experience administering Meta Ads Manager, including Special Ad Category setup and compliance.
• Comfortable adopting and integrating AI tools into day-to-day marketing workflows.
• Strong analytical, project management, and communication skills.

Preferred Qualifications

• Google Ads or Meta Blueprint certification.
• Experience in financial services, mortgage, or other regulated industries.
• Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
• Experience managing direct mail programs, affiliate campaigns, and event marketing support.
• Experience with email marketing platforms.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Paid time off

Company

• While At Dominion You Will Enjoy:
• Company outings & social events
• Virtual events
• Professional development and AI training opportunities
• Access to leading AI tools, including Claude
• Companywide competitions and raffles
• Personal Financial Workshops
• Orioles Season Tickets