Performance Coach - Collision

About the role

The Driven Collision Performance Coach role is within the Automotive Training Institute (ATI) group at Driven Brands, a leading provider of coaching and training for independent repair shops in the US and Canada. This position focuses on analyzing the practices of a member's collision shop and recommending improvements based on ATI's best practices and techniques.

Responsibilities

• Listen to and understand the needs of shop owners to help them transform their shop into a profitable and efficient business.
• Communicate with shop owners via phone, Zoom, and email to discuss areas for improvement or correction.
• Review financial statements, evaluate competitors, and analyze business practices.
• Develop new business models or prepare recommendations and present them to the client.
• Display a professional yet assertive and results-oriented approach with strong mentoring skills and a passion for helping shop owners achieve their business goals.
• Consult, train, mentor, and coach clients to help them reach their business goals and dreams.
• Guide clients through the building blocks that create the foundation of a profitable business.
• Maintain customer satisfaction (CSI Scores) and ensure class attendance by the client and staff.
• Monitor the status of the member's progress in the program and determine how to best align the member's needs with their wants.

Requirements

• Minimum 10+ years overall automotive experience with a strong focus on collision damage analysis writing, shop management, operations management, or previous shop ownership, preferably in the independent, non-dealership arena.
• Operations management experience (preferably with an independent operation) involving established internal structure and processes.
• Solid automotive business acumen/understanding.
• Ability to influence others over the telephone and videoconferencing.
• Minimum 4+ years of teaching, instructing, and mentoring small business owners or employees, with a clear understanding of the challenges facing independent shop owners.
• Track record of consultative management, people development, and business management.
• Prior experience and success working in an organization that provides monthly goals.
• Computer proficiency, particularly in Word and Excel; Knowledge of Salesforce CRM, plus Sales abilities, is strongly preferred.
• Accounting or P&L experience.
• Marketing and online/social media experience.
• Writing skills with an interest in writing articles for industry magazines, a plus.
• Solid understanding of how to recruit and retain high-quality employees at all levels of experience.
• Proficiency in both English and Spanish is highly preferred.
• Excellent communication, interpersonal, and persuasion skills, as well as the ability to convince business owners to make major changes and paradigm shifts in their practices.

Qualifications

• Strong automotive business acumen.
• Experience in operations management or shop management.
• Ability to communicate effectively via phone, Zoom, and email.
• Knowledge of Salesforce CRM and sales abilities.
• Experience in teaching, instructing, and mentoring small business owners.
• Experience in consulting and coaching businesses.
• Experience in recruiting and retaining high-quality employees.
• Experience in marketing and social media.
• Experience in writing articles for industry magazines.

Skills

• Communication skills.
• Interpersonal skills.
• Leadership skills.
• Problem-solving skills.
• Customer service skills.
• Time management skills.
• Teamwork skills.
• Adaptability.
• Strategic thinking.

Benefits

• Paid time off.
• Holiday pay.
• A variety of health and wellness benefits.
• Early access to 50% of earned wages through myFlexPay program.

Pay

$62,200.00 - $111,100.00 annually, with potential for additional compensation based on performance and location.

Schedule

This role is remote and requires flexibility to meet the needs of the clients and the program schedule.