Performance Analyst

Key Responsibilities

• Analyze performance across paid social campaigns, spanning multiple brands, partners and platforms.
• Build, maintain, and optimize dashboards and reporting frameworks that consolidate paid media performance data.
• Deliver performance analysis and insights across platforms, like social media ad management systems.
• Develop a strong understanding of stakeholder objectives, KPIs, and partner nuances to provide tailored, actionable insights.
• Translate complex data into clear narratives and recommendations for internal teams and potential client-facing materials.
• Support campaign wrap-ups, delivery reports, and recurring performance reporting tied to ads and brand partnerships.
• Produce benchmarks, trend analyses, and insights to support repeat revenue and future planning across paid media initiatives.
• Identify and proactively address data discrepancies, gaps, or reporting challenges across platforms and partners.
• Provide guidance on performance measurement best practices, measurement methodologies, and data quality for paid social marketing programs.

Required Skills & Qualifications

• 2–5+ years of experience in data analytics, paid media, or equivalent consulting experience.
• Strong expertise in paid social, with working knowledge of conversion-based KPIs (ROAS, sales lift, conversion, attribution, etc.).
• Demonstrated experience building dashboards and automated reporting using BI tools such as Omni, Looker Studio, Tableau, Power BI, or similar. Omni experience is preferred.
• Advanced Excel / Google Sheets skills for data analysis, QA, and more.
• Experience working with multiple data sources, including ad platforms, on-site and internal reporting tools.
• Ability to work independently in a fast-paced, deadline-driven environment while managing multiple workstreams.
• Strong communication and presentation skills, with the ability to explain performance insights to both technical and non-technical stakeholders.
• Detail-oriented, organized, and proactive problem-solver.

Preferred Skills

• Experience with retail/affiliate marketing a plus.
• Experience with Omni Analytics, especially with modeling.
• SQL or Python experience preferred.
• Analytics engineering with dbt or similar experience.
• AI engineering through context and prompt development a plus.

Engagement Details

The opportunity to work across high-impact paid media, retail media, and commerce initiatives for a premium media portfolio. The expected base salary range for this position is from $73,000-$85,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education. In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.