Peer-to-Peer Manager, Marketing I/II

About the role

The Dermatology RINVOQ Pipeline Peer-to-Peer (P2P) Marketing Manager will contribute to the design, development, and implementation of brand P2P; product theatre and speaker bureau strategies, and tactical initiatives that support Derm pipeline HCP commercial objectives. They will immerse themselves in the Rinvoq brand strategy and utilize educational storytelling to pull through the RINVOQ brand strategy for the pipeline indications. They will plan, execute, and create educational materials for various P2P marketing initiatives and closely collaborate with internal and external agencies, and cross-functional partners, such as: Medical Affairs, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), US Commercial Compliance (USCC), Patient Services, Speaker Program Operations, Field Sales, and Business Services teams.

Responsibilities

• Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth
• Propose and recommend P2P strategies based on business direction, market dynamics, and data
• Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels
• Stay informed of market dynamics and trends affecting the franchise and business plans, particularly in the fast-paced atopic dermatology market
• Develop market shaping strategies across medical education P2P channels for competitive event planning
• Execute go-to-market plans for new RINVOQ indications, set strategic direction for agencies, and manage projects within timelines and budget constraints
• Drive sales force execution through clear communication and impactful training initiatives
• Strong communication/presentation skills and ability to elevate organizational needs to drive business forward
• Establish collaborative relationships with marketing peers to align brand strategies with marketing tactics
• Support Thought Leader Liaisons (TLLs) in the execution of marketing tactics and programming
• Assist in Derm Speaker Bureau management, including speaker training, optimization, utilization, and tracking KPIs and External Expert engagement
• Manage significant P2P budget and AOP expectations
• Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines

Requirements

• Bachelor's Degree required
• Marketing experience with proof of building proficiencies in all marketing skills
• Experience in a dynamic and fast-paced environment
• Demonstrated use of organizational, critical thinking and problem-solving skills
• Excellent communication, presentation and interpersonal skills
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Qualifications

• Experience in a dynamic and fast-paced environment
• Demonstrated use of organizational, critical thinking and problem-solving skills
• Excellent communication, presentation and interpersonal skills
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Skills

• Strong communication/presentation skills
• Ability to elevate organizational needs to drive business forward
• Collaborative relationships with marketing peers
• Support Thought Leader Liaisons (TLLs)
• Speaker Program Operations
• Field Sales
• Business Services

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs

Pay

$124,500 - $236,500 USD

Schedule

Primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.