Patient Recruitment Digital Media Buyer

About the role

Digital Media Buyer - United States (Remote)

ICON plc is a world-leading healthcare intelligence and clinical research organization. We're proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development.

What you will be doing:

• Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
• Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
• Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
• Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
• Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
• Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
• Liaise with media agencies and external vendors to support patient recruitment initiatives

Your profile:

• 3-5+ years digital campaign set up & management experience
• Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
• Experience in clinical trials and drug development space (preferred)
• Strong written and verbal communication skills
• Experience with Microsoft Office Suite, specifically with PowerPoint
• Bachelors degree

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What ICON can offer you:

• Variety of annual leave entitlements
• A range of health insurance offerings to suit you and your family’s needs
• Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead
• Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being
• Life assurance
• Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others