Clinical Digital Creative Manager - Patient Recruitment

Job Responsibilities

• Lead the creative strategy, concept development, and execution of digital creatives supporting patient recruitment and engagement across clinical trials and therapeutic areas.
• Own the end-to-end creative lifecycle—from initial brief and insight development through concepting, production, delivery, and iterative optimization.
• Translate study protocols, recruitment goals, audience insights, and channel strategies into compelling creative ideas, messaging frameworks, and visual directions.
• Establish and evolve creative best practices that balance innovation, performance, patient empathy, and regulatory compliance.
• Provide hands-on creative direction across digital assets, including paid and organic social, display, video, trial websites, landing pages, email, and emerging formats.
• Guide the development of creative territories, narratives, and design systems tailored to patient motivations, barriers, and health information–seeking behaviors.
• Review and refine creative concepts and executions to ensure consistency, quality, accessibility, and alignment with brand and study objectives.
• Partner closely with Medical/Legal/Regulatory teams to ensure all creatives are compliant, accurate, and ethically sound without compromising impact.
• Serve as a senior creative advisor to internal teams, sponsors, and CRO partners on how creative can solve recruitment challenges and improve engagement.
• Lead creative discussions and presentations, articulating the “why” behind creative decisions and how they tie to recruitment goals and performance outcomes.
• Collaborate with account and strategy leads to shape creative briefs grounded in data, insights, and real-world recruitment dynamics.
• Partner with analytics and paid media teams to define creative performance frameworks and success metrics (e.g., engagement, click-through rate, conversion quality).
• Use performance data, testing results, and qualitative feedback to inform creative optimization and evolution across formats and channels.
• Champion A/B testing, rapid iteration, and continuous improvement of creative assets to maximize efficiency, relevance, and participant quality.
• Act as a central creative lead across Account, Strategy, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.
• Mentor and develop designers, copywriters, and creative team members, setting a high standard for craft, collaboration, and strategic thinking.
• Foster a collaborative creative culture that encourages innovation while operating effectively within healthcare and regulatory constraints.

Qualifications

• 6–8+ years of experience in digital creative strategy, creative management, or creative direction within an agency or in-house environment; healthcare or clinical trial experience required.
• Proven experience leading the development of digital creatives across social, web, paid media, and content ecosystems, from concept through execution.
• Strong understanding of patient-centric communication and the healthcare landscape, including regulatory considerations (e.g., fair balance, IRB review, informed consent).
• Demonstrated ability to translate complex information into clear, engaging, and empathetic creative messaging and visual storytelling.
• Experience collaborating closely with paid media and analytics teams to align creative with channel strategy and performance outcomes.
• Track record of delivering senior-level creative counsel and influencing stakeholders across disciplines and levels.
• Exceptional presentation and storytelling skills, with the ability to clearly articulate creative rationale and strategy.
• Proficiency with Microsoft PowerPoint and familiarity with digital production workflows and creative tools.
• Interest in or experience leveraging generative AI, automation, and emerging creative technologies to enhance creative development and efficiency.