Jobs · Marketing · New Jersey

Partner Marketing Manager - Silicon Alliance Partners

SHI International Corp. · Somerset, NJ · 1 mo ago
Marketing$80k–$110k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we have "About Us" but we should not repeat job title. The instructions: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
  • for any list of duties/requirements/benefits, and

    for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to extract substantive content: About Us (company description) maybe as "About Us" but they said headings like About the role, Responsibilities, etc. However we can use any heading that matches content. The list includes "About the role" as example; we could use "About the role" heading for job summary and role description. Or we could use "About Us" but not in list; but they said use headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should stick to those headings where applicable. We have content: Job Summary, Role Description (with sub-sections: Partner Marketing Strategy & Planning, Business Unit & Sales Alignment, Performance Management & Accountability), Success in This Role, Behaviors and Competencies, Skill Level Requirements, Other Requirements, Preferred Experience, Pay range, Benefits. We need to decide sections: Possibly "About the role" for Job Summary and Role Description. "Responsibilities" could be derived from Role Description bullet points. "Requirements" could be Skill Level Requirements + Other Requirements. "Qualifications" maybe Education etc. "Skills" maybe Behaviors and Competencies. "Benefits" and "Pay" we have explicit. We must not create sections with filler. So we need to ensure each section has substantive content. Let's parse content: About Us: company description. Could be placed under "About the role"? Not exactly. Maybe we can include a short paragraph about company under "About the role" or separate "About Us" but not in allowed headings. The instruction says use headings e.g. About the role, Responsibilities, etc. It doesn't forbid other headings, but suggests those as examples. Safer to stick to those. Thus we can put company description in a

    before headings? The instruction: Output ONLY the HTML fragment. It didn't say we cannot have introductory paragraph before headings. But they said use

    for section headings (e.g. About the role, Responsibilities...). It didn't say we cannot have other headings, but to be safe we can include a brief intro paragraph without heading? Might be okay. However they said "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we can have a

    for company description. Let's structure:

    About Us: Since 1989, SHI International Corp....

    Then

    About the role

    with job summary and role description prose. Then

    Responsibilities

    with
    • list of duties extracted from Role Description. Then

      Requirements

      with
      • list of skill level requirements and other requirements. Then

        Qualifications

        maybe education: Bachelor's degree etc. Then

        Skills

        with Behaviors and Competencies list. Then

        Pay

        with pay range. Then

        Benefits

        with benefits list. We should avoid Schedule as not present. We must preserve all substantive information; not invent or summarize away detail. So we need to keep details like specific partner names, MDF, etc. Let's extract details. About Us paragraph: "Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services. Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 7,000 Of Them. If You Join Our Team, You’ll Enjoy Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S. Continuous professional growth and leadership opportunities. Health, wellness, and financial benefits to offer peace of mind to you and your family. World-class facilities and the technology you need to thrive – in our offices or yours." We need to keep that exactly? Probably okay to keep as is. Job Summary: "SHI is seeking a Partner Marketing Manager – Silicon Alliance Partners to lead the development and execution of partner growth plans for AMD, Intel, and Qualcomm/Snapdragon. This role is responsible for developing integrated annual marketing plans that align partner investments, sales priorities, solution plays, and business unit objectives to accelerate revenue growth, increase gross margin contribution, and drive strategic market expansion across both End User Compute (EUC) and Datacenter portfolios. The Partner Marketing Manager will oversee Market Development Funds (MDF), alliance funding, and co-investment opportunities to ensure investments are aligned to business objectives and deliver measurable business outcomes. This individual serves as the primary marketing leader and trusted advisor for assigned silicon partners and collaborates closely with OEM Partner Managers, Alliance teams, Sales Leadership, and Business Unit stakeholders to integrate partner investments into SHI’s broader go-to-market strategies and growth initiatives." Role Description: It has subheadings but we can combine into responsibilities list. Let's extract bullet points from Role Description: Partner Marketing Strategy & Planning: - Own annual marketing plans for AMD, Intel, and Qualcomm/Snapdragon aligned to SHI revenue and gross margin growth targets. - Execute partner engagement activities through SHI’s standardized Partner Marketing operating model, including planning, investment management, business reviews, reporting, governance, and optimization processes. - Manage assigned silicon partner portfolios using a prioritized investment strategy that balances revenue potential, margin contribution, partner commitments, and strategic alignment. - Develop investment strategies that prioritize resources based on growth potential, solution alignment, market opportunity, and business impact. - Ensure partner marketing plans support both End User Compute and Datacenter growth objectives. - Guide the development of customized growth plans that align partner investments with SHI priorities. - Develop MDF investment strategies that maximize available partner funding and align investments with approved business objectives. - Use performance insights to evaluate effectiveness and identify optimization opportunities. - Partner with internal stakeholders and strategic partners to maintain alignment on business objectives and growth priorities. - Leverage AI and automation opportunities to improve productivity and marketing effectiveness. - Serve as the marketing leader and trusted advisor for assigned silicon partners. Business Unit & Sales Alignment: - Align investments to strategic SHI solution priorities, including AI, Modern Workplace, Datacenter, Cybersecurity, Infrastructure, and Lifecycle Services opportunities. - Partner with Sales Leadership to identify growth opportunities, whitespace accounts, and strategic initiatives. - Ensure investments directly support SHI business objectives and sales motions. - Lead quarterly business reviews and executive performance discussions that communicate investment effectiveness, business impact, growth opportunities, risks, and recommended actions. - Collaborate with OEM Partner Managers and Alliance teams to identify and secure incremental alliance funding opportunities. - Integrate silicon partner priorities into broader OEM, alliance, EUC, Datacenter, AI, and Infrastructure go-to-market initiatives. Performance Management & Accountability: - Own KPI performance for assigned partner portfolios. - Monitor influenced pipeline, gross margin contribution, MDF utilization, return on investment (ROI), partner activation, and campaign effectiveness. - Drive consistency in planning, etc. Let's extract: - Drive consistency in planning, execution, partner satisfaction, forecast accuracy, and business review completion. - Promote accountability for delivering measurable business outcomes. - Drive adoption of standardized planning frameworks, reporting methodologies, and best practices. - Support operational excellence through process standardization, governance, and accountability. - Communicate business performance, risks, opportunities, and recommended actions through executive-ready business reviews and performance reporting. Success in This Role: - Developing annual partner growth plans aligned to SHI strategic priorities. - Consistently achieving Partner Marketing OKRs and KPI targets. - Demonstrating measurable contribution to influenced pipeline and gross margin growth. - Improving partner investment ROI. - Increasing partner activation and engagement. - Successfully integrating silicon investments into End User Compute and Datacenter growth initiatives. - Building strong executive relationships with AMD, Intel, and Qualcomm/Snapdragon stakeholders. - Increasing adoption of scalable digital engagement and operational processes. - Successfully executing Partner Marketing transformation initiatives. Behaviors and Competencies list: - Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives. - Detail-Oriented: Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained. - Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others. - Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential. - Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action. - Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly. - Self-Development: Can actively seek feedback and use it constructively for personal growth. - Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion. - Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions. - Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently. - Results Orientation: Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results. Skill Level Requirements: - Proven ability to develop multi-partner marketing strategies and growth plans. - Demonstrated ability to drive measurable pipeline growth, revenue impact, and business outcomes. - Strong understanding of channel ecosystems, OEM relationships, alliance motions, and sales motions. - Ability to manage partner investment strategies and Market Development Funds (MDF). - Strong analytical and performance management capabilities, including the ability to evaluate ROI, campaign effectiveness, and business performance. - Ability to manage and optimize partner portfolios based on revenue potential, margin contribution, and strategic alignment. - Experience leveraging data, performance insights, AI, and automation tools to improve marketing effectiveness and productivity. - Exceptional cross-functional collaboration, communication, and stakeholder management skills. - Ability to influence and build relationships with Sales Leadership, Finance, Operations, Alliance teams, Executive Leadership, and strategic partners. - Strong executive presentation, business review, and performance reporting capabilities. Other Requirements: - Completed Bachelor's Degree - 5–8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing. - Experience managing Market Development Funds (MDF) and partner investments. - Experience working cross-functionally with Sales, Finance, Operations, and Executive Leadership. - Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. Preferred Experience: - Experience working within or marketing through the channel, including VAR, reseller, distributor, systems integrator (SI), or managed service provider

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