Partner Marketing, Data Marketplace

Data Partnerships

As the first marketer for Data Partnerships at Clay, you'll build and scale the marketing programs that power our relationships with dozens of data providers.

• Co-Marketing & Campaigns
• Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
• Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
• Cooker partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
• Enablement at Scale
• Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
• Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
• Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
• Scaled Partner Engagement
• Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
• Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
• Track partner marketing engagement and program performance; iterate based on results
• Cross-Functional Coordination
• Partner closely with Product Marketing on positioning and competitive messaging
• Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

You'll need:

• 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
• Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
• Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
• Project management chops: you can keep multiple campaigns and partners moving simultaneously
• Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook

Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems

Compensation Range: $130K - $200K