Partner Marketing

About the role

As an experienced Partner Marketer, you will be responsible for providing external and internal marketing support for our growing professional services practice. You will interface closely with associates across sales, partner, product, strategy, and sales enablement teams on partner program related efforts, planning, and strategy.

Responsibilities

• Create and drive execution of outbound partner marketing activities and partner enablement.
• Develop and execute joint value proposition, messaging, and co-marketing plans that support the collective vision and goals of the partnership.
• Collaborate on campaign and program execution with the global marketing organization to support the Acxiom partner organization’s GTM goals.
• Support promotion and messaging of the Acxiom full portfolio and services across partner teams and in market.
• Support and content creation for partner enablement tools and programs.
• Work with finance and legal teams when necessary and appropriate.
• Identify opportunities for partner revenue acceleration and provide the status and KPIs for partner programs and activities when appropriate.
• Track marketing program impact and pipeline generation to support revenue growth targets.
• Stay knowledgeable and aware of partnership marketing activities/best practices external to Acxiom.

Requirements

• Bachelor's degree in Business Administration, Marketing, or equivalent; MBA preferred.
• 5+ years of partner marketing/program experience, preferably in a both a B2B and B2C context with a range of partner types.
• 2+ years of experience preferable with a marketing technology and/or services provider.
• Account services experience.
• Creativeness, resourcefulness, and the ability to work independently.
• Proactive, initiative taker, proven track record of success.
• Strong PowerPoint and creative skills plus project management skills.
• Strong written, verbal, editing, and presentation skills.
• A deep sense of ownership and accountability.
• Team player, great communicator, collaborator.

Qualifications

• Up to 20% travel required.