Partner Marketing

About The Role

Factory is hiring a founding Partner Marketer to build and scale how Factory goes to market with our partners. Our partner ecosystem - cloud providers, foundation model providers, systems integrators, and strategic technology partners - is a powerful multiplier for Factory's growth, and this role owns how we turn those relationships into joint pipeline and revenue.

Responsibilities

• Own and scale Factory's partner marketing strategy, driving co-marketed campaigns and events that generate measurable partner-sourced and partner-influenced pipeline.
• Build the co-marketing motion across Factory's partner types - cloud providers, foundation model providers, systems integrators, and strategic technology/AI partners.
• Develop joint marketing plans with strategic partners, translating the combined value of Factory + partner into joint positioning and campaigns that work across channels.
• Launch end-to-end joint programs - executive dinners, roadshows, webinars, co-hosted events, and third-party conferences - ensuring partners actively source and engage priority accounts.
• Partner closely with the Partner Sales team to identify strategic partners, align on target account lists, and maximize partner contribution to every program.
• Own partner engagement for each initiative, holding partners accountable for bringing qualified prospects, supporting joint outreach, and generating measurable pipeline.
• Build partner enablement - pitch decks, one-pagers, positioning and competitive guides, and solution briefs, so partners and field teams can sell Factory with confidence.
• Own a clear MDF operating model - intake, prioritization, budget allocation, and approvals as well as investing in the activations that produce the highest ROI.
• Cook up partner presence at Factory and third-party flagship events (eg, AWS re:Invent), advising on messaging, audience targeting, and customer engagement.
• Develop attribution frameworks and reporting to measure partner-sourced attendance, pipeline, and program performance, using data to continuously optimize results.
• Collaborate cross-functionally with Partnerships/Alliances, Product Marketing, and Field Marketing to align campaign strategy, account engagement, and follow-up execution.
• Leverage AI and automation to improve partner engagement, campaign execution, reporting, and operational efficiency.
• Champion the Factory voice and ensure every program reflects the ambition of our mission to bring autonomy to software engineering.

Qualifications

• 6+ years in partner marketing, channel marketing, alliances, field marketing, or a related go-to-market function at a high-growth B2B SaaS or technology company.
• Proven track record building partner or channel marketing programs from zero to a repeatable motion that drives measurable pipeline through strategic partner engagement.
• Experience developing account-based partner marketing strategies in close partnership with Partner/Channel teams.
• Strong understanding of partner ecosystems, joint go-to-market programs, and partner-led demand generation.
• Strong campaign creation - ability to translate product value into crisp partner value propositions.
• Analytical operating discipline - comfort with pipeline attribution, CRM workflows, and reporting that stands up to revenue scrutiny.
• Exceptional project and stakeholder management, with the ability to influence cross-functional teams and external partners.
• Excellent written and verbal communication skills.
• Actively leverages AI tools as a core part of daily work to use them to improve campaign execution, automate workflows, accelerate analysis, and increase productivity.
• Comfort with marketing tools such as Salesforce, marketing automation platforms (eg, HubSpot or Marketo), and event management tools.