Partner Director, Data Sales

About the role

The Partner Director, Data Partnerships, is a measurement and audience solutions expert at Fetch, who independently drives client outreach/prospecting and proposals. They are a collaborative, subject matter expert for supplier-direct sellers at Fetch, and ensure that Fetch deliverables align with partner needs. This role contributes directly to revenue through pod quota ownership.

Responsibilities

• Serve as a Subject Matter Expert for Data Partnerships and Fetch’s measurement and audience solutions for other sellers who are selling to suppliers directly.
• Create prospect lists, engage executive and mid level agency contacts, leveraging LinkedIn, ZoomInfo, Salesforce, and/or attending industry events.
• Contribute to a revenue quota focused on selling Fetch programmatic audience and measurement solutions.
• Create high-impact presentations, roadshows, and education sessions to increase Fetch fluency across agency teams.
• Build and manage a robust pipeline, leveraging outbound outreach, agency networking, and collaboration with internal teams.
• Drove adoption of Fetch’s syndicated, custom, and contextual audience products across DSPs (TTD, Yahoo, StackAdapt, etc.).
• Promote Fetch’s closed-loop measurement solutions via major platform C.API integrations.
• Negotiate deal terms, finalize agreements, and ensure successful activation through internal handoff processes.
• Promote trusted relationships with investment teams, programmatic leads, strategy groups, data buyers, and analytics teams within agencies.
• Collaborate with Agency Partnerships and Brand Partnerships to align on joint account coverage and growth plans.
• Work with Industry Leads, Account Managers, and leadership to align strategies and insights into multi-stakeholder projects and partnerships.
• Leverage AI-enabled tools to accelerate learning, support research, and drive efficiencies in prospecting, meeting prep, and pipeline hygiene.
• Own the development and continuous improvement of strategic playbooks, best practices, and onboarding tools for the team, building frameworks that embed AI into standard Fetch sales processes across verticals.
• Develop creative solutions to address complex sales challenges and unlock revenue opportunities, applying AI to design, test, and refine strategic pitches.
• Independently forecast for your book of business, both quarterly and annually, with some oversight, leveraging AI-powered sales forecasting and scenario tools as needed for increased precision.
• Develop gap-to-quota plans, supported by AI-generated forecasts and conversion probability insights.
• Independently manage Salesforce hygiene, using AI tools to maintain clean records, manage pipelines to identify areas of opportunity/risk, and track conversion.
• Prioritize and meet both internal and external deadlines.

Requirements

• 8+ years of experience in partnerships, sales, or a related field.
• Direct experience selling audiences or measurement solutions, programmatic, or DSPs, especially with agencies.
• Strong organizational and execution skills with the ability to manage multiple priorities.
• Expert understanding of digital advertising KPIs and how media solutions drive outcomes.
• Strong communication skills with the ability to collaborate across teams and engage with clients.
• Bachelor’s degree or equivalent combination of education and experience.

Preferred Requirements

• Experience with Salesforce or other CRM platforms.
• Direct agency sales experience, specifically calling on programmatic teams.
• Exposure to analyzing campaign data and presenting insights to stakeholders.
• Familiarity with AI-driven decision-support tools (ex. ChatGPT, Gemini AI) or automation tools (ex. Zapier).
• Comfort working in dynamic or evolving environments.
• Proven track record of meeting or exceeding quota in digital media, data, or programmatic sales environment.