Part-Time Google & LinkedIn Ads Specialist
About the role
We’re looking for a part-time Google & LinkedIn Ads Specialist to lead a focused multi-channel campaign for one of our new product launches. This is a short-term, project-based role to plan, execute, and manage high-performing campaigns across Google Search/Display and LinkedIn Ads, driving the right healthcare decision-makers to our dedicated landing pages.
Responsibilities
- Plan, set up, and manage paid campaigns across Google Ads (Search, Display, possibly P-Max) and LinkedIn Ads to drive traffic and conversions.
- Conduct keyword and audience research tailored to niche, high-intent B2B healthcare and AI segments.
- Structure campaigns for efficiency, clarity, and alignment with our ICPs and product positioning.
- Create, test, and refine ad copy and creatives (working with our design team for visuals).
- Track and report on CTR, CPC, conversions, cost-per-lead, and other key metrics using Google Workspace tools.
- Monitor and optimize campaigns in real time — adjusting bids, refining targeting, and testing variations for improved performance.
- Advise on landing page alignment to improve quality scores and conversion rates.
- Provide clear walkthroughs and campaign reviews for the internal team, explaining strategic and tactical decisions asynchronously.
Requirements
- 8+ years of experience running Google Ads and LinkedIn Ads for B2B products; healthcare, SaaS, or technical audiences strongly preferred.
- Proven ability to design and manage multi-channel campaigns that work in parallel toward common goals.
- Strong grasp of keyword strategy, audience segmentation, and A/B testing for low-volume, high-intent B2B markets.
- Skilled in campaign structuring for multiple ICPs and product lines.
- Comfortable using Google Workspace for reporting, collaboration, and documentation.
- Clear communicator, organized thinker, and collaborative problem-solver.
- Willing to explain the "why" behind campaign decisions to help upskill our internal team.
Qualifications
- Nice-to-have experience with B2B healthcare or healthtech campaigns.
- Familiarity with compliance considerations in healthcare advertising (HIPAA, PHI, etc.).
- Experience coordinating with design teams to create ad assets that convert.
Skills
- Google Ads and LinkedIn Ads management skills.
- Keyword strategy and audience segmentation expertise.
- A/B testing and optimization proficiency.
- Effective communication and collaboration abilities.
- Understanding of healthcare and SaaS market dynamics.
Benefits
- Flexible work schedule.
- Opportunity to contribute to a groundbreaking technology platform.
- Collaborative and supportive team environment.
Pay
$50-$75 per hour.
Schedule
Part-time position available in Boston, New York, Chicago, San Francisco, and Bangalore.
Company
About Us
XCaliber is building the first Agentic Digital Health Platform: enabling real-time decision-making and autonomous workflows. We deliver a virtual digital workforce powered by a seamless and connected platform that includes an Interoperability Gateway (out-of-the-box access to Epic, athena, Elation, eCW, and more), Healthcare Data Fabric, and Agentic Workflows.
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Part-Time Google & LinkedIn Ads Specialist
Boston, New York, Chicago, San Francisco, Bangalore
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