B2B Paid Search Specialist – Google Ads (Freelance, Part-Time)

About the role

You’ll own the Google Ads channel across a group of B2B clients, working alongside our Social and Organic teams and learning directly from our founder.

Responsibilities

• Own the paid search channel across a group of B2B client accounts
• Build, manage, and optimize Google Ads campaigns (Search, Performance Max, Display)
• Dive into detailed performance analysis and trends, then turn them into hands-on optimizations
• Manage budgets and bids to hit lead and pipeline goals
• Keep a sharp eye on landing pages and conversion rates, and flag what to test
• Set up and QA conversion tracking and integrations (GA4, Zapier, offline conversions)
• Deliver clear weekly reporting on performance, insights, and next steps
• Leverage AI across your workflow to work faster and smarter

Must-haves

• Proven Google Ads experience driving B2B lead gen
• Strong analytical skills; you find the story in the data
• Budget and bid management experience
• An eye for landing pages and conversion rate optimization
• Clear, proactive communication
• Ability to work independently and as part of a collaborative team
• Overlap with 2–4 daily US business hours

Nice to have

• B2B tech / SaaS experience
• Agency experience
• Experience with other paid channels (LinkedIn, Meta, Microsoft Ads)
• Active LinkedIn presence and a genuine interest in paid media trends