Part-Time Google & LinkedIn Ads Specialist
Marketing
We’re looking for a part-time Google & LinkedIn Ads Specialist to lead a focused multi-channel campaign for one of our new product launches. This is a short-term, project-based role to plan, execute, and manage high-performing campaigns across Google Search/Display and LinkedIn Ads, driving the right healthcare decision-makers to our dedicated landing pages.
XCaliber is building the first Agentic Digital Health Platform: enabling real-time decision-making and autonomous workflows. We deliver a virtual digital workforce powered by a seamless and connected platform that includes an Interoperability Gateway (out-of-the-box access to Epic, athena, Elation, eCW, and more), Healthcare Data Fabric, and Agentic Workflows.
Responsibilities
- Plan, set up, and manage paid campaigns across Google Ads (Search, Display, possibly P-Max) and LinkedIn Ads to drive traffic and conversions.
- Carry out keyword and audience research tailored to niche, high-intent B2B healthcare and AI segments.
- Structure campaigns for efficiency, clarity, and alignment with our ICPs and product positioning.
- Create, test, and refine ad copy and creatives (working with our design team for visuals).
- Track and report on CTR, CPC, conversions, cost-per-lead, and other key metrics using Google Workspace tools.
- Monitor and optimize campaigns in real time — adjusting bids, refining targeting, and testing variations for improved performance.
- Advise on landing page alignment to improve quality scores and conversion rates.
- Provide clear walkthroughs and campaign reviews for the internal team, explaining strategic and tactical decisions asynchronously.
Requirements
- 8+ years of experience running Google Ads and LinkedIn Ads for B2B products; healthcare, SaaS, or technical audiences strongly preferred.
- Proven ability to design and manage multi-channel campaigns that work in parallel toward common goals.
- Strong grasp of keyword strategy, audience segmentation, and A/B testing for low-volume, high-intent B2B markets.
- Skilled in campaign structuring for multiple ICPs and product lines.
- Comfortable using Google Workspace for reporting, collaboration, and documentation.
- Clear communicator, organized thinker, and collaborative problem-solver.
- Willing to explain the "why" behind campaign decisions to help upskill our internal team.
- Experience with B2B healthcare or healthtech campaigns.
- Familiarity with compliance considerations in healthcare advertising (HIPAA, PHI, etc.).
- Experience coordinating with design teams to create ad assets that convert.
Qualifications
- A steady stream of targeted impressions and quality leads aligned to our ICPs.
- Lower CPLs and higher CTRs over time.
- Clear, actionable insights into what’s working and why.
- The internal team develops greater confidence and fluency in paid media strategy.
Skills
- Google Ads and LinkedIn Ads expertise.
- Keyword strategy and audience segmentation.
- A/B testing for low-volume, high-intent B2B markets.
- Effective communication and problem-solving skills.
- Collaboration with design teams.
Benefits
- Opportunity to build the future of healthcare with a mission-driven team.
- Challenging and rewarding work on cutting-edge agentic AI tech.
- Early-stage company with significant growth potential.
Pay
Compensation details are not specified in the job posting.
Schedule
The schedule is not specified in the job posting.
Company Information
Boston, New York, Chicago, San Francisco, Bangalore
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