Palmer Museum of Art Marketing and Communications Specialist (Assistant)

Job Description And Position Requirements

The Palmer Museum of Art in the College of Arts and Architecture at Penn State is seeking a detail- and deadline-oriented Marketing and Communications Specialist with excellent interpersonal, creative-thinking, and communications skills to join our imaginative team.

This position is a part-time assisting role that mainly works onsite to conceive and execute engagement efforts linked to the social media, digital, and print marketing strategies of the Palmer Museum. The ideal candidate will have outstanding and proven knowledge of social media management and content creation; photography, videography, and graphic design; writing, editing, and proofreading; as well as project and time management skills.

They will create, conceptualize, edit, implement, and enhance various forms of content and communications, including social media posts and reels; marketing collateral; digital and print signage; advertising; website; and other internal and external communications and marketing across the Palmer’s staff and diverse audiences.

Preferably, the specialist will also have sufficient awareness of Microsoft Office and Adobe Creative Suite tools, experience with web design and upkeep, and familiarity with social media and e-mail marketing tools such as Hootsuite and Mailchimp. We hope they will have a passion for the arts, education, and museums.

Key Responsibilities

• Lead ideation, organization, creation, and implementation of social and new/emerging media content and communications that relate to programs, exhibitions, and partnerships at the Palmer, including scheduled and real-time updates, posts, stories, and reels, following best practices and industry trends
• Strategize engagement marketing to grow the Palmer's audience and increase visitorship, both virtually and in person
• Prepare and create the execution of multimedia content, marketing materials, and mass media communications for print, electronic, and other collateral
• Review and proofread content, including social media, website, advertising, articles, brochures, and other communications
• Attend and document (via photo and/or video) programs and events
• Affiliate with the planning of overall marketing and/or communications strategy
• Affiliate with the research and analysis of social media and marketing strategies used in academic, museum, and cultural arts sectors
• Affiliate with response and/or emergency communications to Palmer audiences
• Provide general support and backup for the museum’s marketing and communications team

About the Role

The Palmer Museum of Art in the College of Arts & Architecture at Penn State is the largest art museum collection between Pittsburgh and Philadelphia and the most significant academic art museum in the state of Pennsylvania. Through its world-class objects, programs and outreach, the free Museum is a welcoming, inclusive, and vibrant forum for authentic arts experiences that cultivates meaningful dialogue about today’s most potent ideas and pressing concerns.

The Palmer is dedicated to catalyzing groundbreaking research, scholarship and publications and providing impactful, object-based learning for Penn State and K-12 students. The Palmer’s rewarding and thought-provoking exhibitions and programs promote visitor participation, belonging and discovery.

Qualifications

• Minimum Education, Work Experience & Required Certifications: Bachelor's degree in social media, marketing, communications, or related field OR 2-3 years of equivalent experience required.

Pay

This is a part-time position at 24 hours per week. The salary range for this position is $20-25 per hour.

Schedule

This is a part-time position at 24 hours per week.

Benefits

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

EEO is the Law

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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