Arts Communications and Marketing Specialist

About the role

The Arts Communications and Marketing Specialist will increase the visibility of the arts at Vanderbilt by promoting the work of the Curb Center for Art, Enterprise and Public Policy; the Vanderbilt University Museum of Art(VUMA); and the A&S Arts Project. The candidate will position Vanderbilt as a vibrant hub of art and learning on campus, in Nashville, and in the broader fields of the arts, museums, and higher education.

Responsibilities

• Develop effective marketing strategies for the Curb Center and VUMA that further each unit’s missions and goals.
• Propose new ideas and develop relevant strategies to position Curb and VUMA within the arts community.
• Create and disseminate marketing content for the Curb Center and VUMA.
• Manage the social media accounts for Curb and VUMA, including planning, writing, and posting content, and sourcing images for posts.
• Write news articles, profile pieces, and press releases on arts programming and artists, including conducting interviews, writing and editing, and posting to the website.
• Conduct local media outreach to pitch press releases, raise awareness of programming, and engage local audiences.
• Create and disseminate newsletters that highlight Curb, VUMA, and the Arts Project.
• Manage mailing lists, create content, design newsletter (using an email marketing platform), disseminate newsletter, and use analytics to determine opportunities for improvement.
• Create and maintain an arts communications calendar that includes news articles, email newsletters, events, social media posts, and other print and web efforts that align and promote the programming and messaging about the Curb Center and VUMA.
• Manage the Curb Center and VUMA websites, ensuring they are current, user-friendly, and accurate.
• Manage advertising campaigns that promote exhibits.
• Develop metrics for evaluating the success of marketing strategies; recommend changes and/or new approaches to maximize the effectiveness of marketing initiatives.
• Foster relationships and connections with the arts community in Nashville to raise awareness of Curb and VUMA and to create partnerships and collaborations.
• Develop internal processes among VUMA and Curb Center staff that systematize collaboration on marketing communications.
• Engage student workers and interns in marketing and communications workflows as necessary, especially to foster student engagement with the Curb Center and VUMA; may supervise dedicated marketing student workers and/or interns if appropriate.

Requirements

• Bachelor’s degree in communications, marketing, public relations, graphic design, or a related field.
• 3-5 years of experience in marketing, communications, social media management, and/or public relations.
• Demonstrated experience developing compelling digital content that drives engagement for organizations.
• Superior writing and editing skills; facility in creating communications that adhere to Vanderbilt’s style guidelines and conventions of communications in higher education settings.
• Ability to design and edit graphics using Adobe Creative Suite.
• Proficiency in leveraging analytics to inform marketing and communications strategies and priorities.
• Enthusiasm for art, its value, and the role it plays in public life.
• Eagerness to support the work of Vanderbilt students, faculty, and staff.