Paid Social Strategist (West Coast Preferred)

Key Responsibilities

• Client-Centric
• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade-offs, and report results in plain language tied to business impact.
• The Tinuiti Way
• Pair strong Paid Social craft (creative + audience + signal) with growing multi-channel understanding (Search, Commerce, CRM, Creative).
• Teach clients and teammates, and document what works so others can reuse it.
• Product-Led
• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
• Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always-On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Data & Measurement-Driven
• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Owner Mindset
• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning-phase resets).
• Help your Pod adopt better ways of working.

Professional & Technical Qualifications

• Experience: 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
• Hands-on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
• Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

KPIs

• Growth: More qualified reach, more new customers, higher revenue and LTV from Paid Social.
• Creative: Faster test cycles and a higher win rate; less creative fatigue.
• Audience and signal: Larger high-intent audiences; better pixel/CAPI/event health; fewer “limited learning” cases.
• Innovation: Regular creative, audience, bidding, and format tests with decisions recorded.
• Product/AI: Pilot and scale automation and Bliss Point-guided allocations with proven, incremental impact.
• Efficiency (guardrail): Hold or improve CAC/ROAS while growing profitable volume.

Hiring Salary Range

We are offering a salary range of $80,000 - $95,000 for this role.

Benefits

• Unlimited PTO
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclosure

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.