Paid Social Strategist (Remote US)

About the role

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables.

Responsibilities

• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Able to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

Success

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Maintain and exceed department level KPIs, such as client growth and goal attainment
• Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits to Support the Whole Person:🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

Work Environment Requirements

• As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California.
• For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.
• For global locations, you must have established and current work authorization and permanently reside in that country.
• This role has the opportunity to operate 100% virtually from your home office.
• We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.
• In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
• Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
• To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.