Paid Social Strategist

Roles & Responsibilities

• Plan, build, and manage paid social campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, X/Twitter, Pinterest, TikTok, Reddit and emerging channels
• Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth
• Structure campaigns using modern best practices such as advantage campaigns, algorithm-friendly account structures, and smart budget allocation
• Conduct audience research, competitor analysis, and platform benchmarking to inform targeting and campaign strategy
• Build and execute structured testing roadmaps, including creative testing, audience testing, and landing page testing
• Manage creative testing frameworks to identify high-performing messaging, visuals, and formats
• Collaborate with creative teams to develop thumb-stopping ad creative and conversion-focused messaging
• Optimize campaigns toward CPA, CPL, ROAS, LTV, and other performance metrics aligned with client goals
• Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale
• Implement and monitor privacy-safe tracking solutions including pixels, Conversion APIs, and server-side tracking where applicable
• Analyze performance data and provide clear insights and actionable recommendations
• Create reporting dashboards and performance summaries for internal teams and clients
• Communicate campaign strategy, results, and optimization plans clearly and confidently.

Professional Skills & Qualifications

• Bachelor’s degree (BS/BA) in marketing, analytics, business, or a related field (or equivalent experience)
• 3+ years of hands-on experience managing paid social campaigns in platforms like Meta Ads Manager and LinkedIn Campaign Manager
• Strong understanding of paid social performance metrics, campaign optimization strategies, and full-funnel marketing
• Experience building campaigns focused on lead generation, e-commerce performance, or conversion-driven marketing
• Familiarity with modern attribution models and cross-channel measurement
• Proficiency in Excel, Google Sheets, or data visualization tools for performance analysis and reporting