Sr. Paid Social Strategist

Paid Platforms / Services

• Actively researches and recommends new Social platforms and strategies for their Team’s clients as well as the department
• Identifies when other Inflow department services could add value to the client’s results and coordinates with the Paid Services Director

Client Results/Status

• Determines when spend should be adjusted and on which platforms and campaigns
• Affirms client hours/story points/resources are sufficient and determines the best course of action for increasing resources and/or adjusting expectations

Technology

• Identifies Social Marketing tools that could benefit the team
• Works with other team members to ensure the successful implementation of tools that are needed to achieve client goals
• Trains the team on the tools to be used to achieve client goals

Workload / Planning

• Plans out tasks to clearly focus on client goals and prioritize workload based on allotted resources and their greatest impact on client results
• Translates top level strategy into tasks with clear direction to implement effectively
• Works with team members to ensure they are confident that the work assigned can be completed on-time and to the company’s expectations
• Creates checklists and defines what “done” looks like for tasks so that others clearly understand what’s expected of them when implementing work
• Helps develop sales presentations and takes part in sales meetings and acts as a sales engineer when needed
• Maintains resources worked against total assigned for all clients and tasks
• Notifies the Management when resources are not sufficient to complete all desired work
• Works with Management to help define and discuss team goals, capacity and process

Qualifications

• Agency experience required
• Minimum of 5 years of industry experience
• Current knowledge of the eCommerce/Paid Social industry and trends
• Willingness and ability to communicate openly, directly and professionally with clients, the department, cross-teams and Inflow’s leadership team
• Self and situational awareness; an ability to 'read the room'; a leader and a listener
• Data analysis - Ability to drive action and make recommendations based on data
• Experience with client reporting that demonstrates the relationship between effort and results
• Familiarity with different approaches to account structure (and knowing when to use one vs. another)
• Basic knowledge of website structure, URL structure, and implementation of popular tracking/phone call/remarketing/other pixel code snippets
• Copywriting skills, especially as it relates to ad copy, landing page content, and website goals
• Experience managing multiple clients and prioritizing to complete projects successfully and on time
• Ability to quickly learn the client's business and revenue models in order to align marketing strategies to impact the client's bottom line
• Proven track record for managing campaigns to achieve client goals
• Experience creating omnichannel marketing strategies and coordinating with various teams to implement
• Ability to resolve client issues quickly and professionally
• Commitment to identifying and meeting client goals

Technical Skills

• Social Media Platform Expertise - Facebook / Instagram, Pinterest, Twitter, LinkedIn TikTok, Reddit
• Advanced copywriting skills, especially as it relates to ad copy, landing page content, and website goals
• Advanced knowledge of the Facebook Pixel and custom events
• In-depth knowledge of Facebook and Google Analytics attribution models
• Facebook Catalog experience relating to data sources and campaign implementation
• Experience with reporting tools such as Supermetrics and Google Data Studio
• Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for internal team members and clients
• Thorough knowledge of privacy laws relating to ad blockers, CCPA and GDPR
• Advanced Excel/Google Spreadsheets knowledge (tables, data manipulation formulas such as vlookups, pivot tables)
• A good understanding of split testing and other ways to optimize CTR, CPA and ROAS
• Facebook / Instagram certification, Blueprint Certification and additional Social Certifications as they become available