Paid Social Strategist

We need to output HTML fragment with sections: About the role (already present), Responsibilities (What You'll Do), Requirements (Qualifications), Benefits (What You'll Find At Moroch). Possibly also Skills? The posting includes "Role-based Skills" and "Core Skills" and "Leadership Skills". Could combine into a Skills section? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section ONLY when posting has real, specific content for it. So we can have sections: About the role (already present), Responsibilities, Requirements (or Qualifications), Skills, Benefits. Pay and Schedule not present, so omit. We need to preserve all substantive info, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "Equal opportunity statement", "Travel Requirements" maybe? Travel is substantive? It's a detail: "Travel may be required for this position, up to approximately 10% of the time." That's substantive; we should keep it perhaps under a short paragraph maybe under About the role or a separate section? There's no heading for Travel; we could include it in a

after About the role or within About the role. The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Travel is not minor metadata; it's a condition. We could include it in a

after About the role. We need to remove duplicated lines: there is duplicate "sharing knowledge with colleagues, and sharing knowledge with colleagues," appears twice; we should keep only one instance. Also remove "Equal opportunity statement" and maybe "Travel Requirements" heading? The text includes "Travel Requirements Travel may be required..." We'll keep the sentence but not as heading. Now structure:

About the role

...

Then

Responsibilities

• ... each bullet from "What You'll Do" list. Need to capture each bullet point. The "What You'll Do" section has many sentences each starting with a bold heading? Actually it's a list of responsibilities each preceded by a bold phrase. We need to convert each to
• . Ensure we preserve all content. Let's extract responsibilities: - Execute and optimize paid social campaigns — Manage advanced campaign setup, platform implementation, quality assurance, launches, pacing, documentation, and real-time optimization across established and emerging social platforms. Ensure campaign activity is accurate, timely, aligned with approved strategy, and supported by clear documentation of adjustments and decisions. - Develop paid social strategies and recommendations — Translate client business objectives, audience insights, channel strategies, and performance goals into paid social media recommendations across platforms such as Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit, X, and emerging social channels. Recommend targeting approaches, campaign structures, budget allocation, flighting, creative considerations, and key performance indicators that support campaign success. - Guide paid social campaign planning and activation — Partner with planning, media buying, digital, analytics, creative, and account teams to prepare and activate paid social initiatives. Ensure campaign recommendations align with approved strategies, audience objectives, media investments, measurement frameworks, and overall communication goals. - Manage audience strategy and platform implementation — Develop audience frameworks including pixel strategies, custom audiences, lookalike audiences, segmentation approaches, remarketing structures, and conversion-focused targeting initiatives. Ensure social platform configurations support campaign objectives, measurement, and optimization requirements. - Analyze conversion performance and customer journeys — Evaluate conversion funnels, click paths, lead-generation performance, engagement behavior, and on-site activity to identify opportunities that improve audience effectiveness and campaign outcomes. Use findings to refine targeting, messaging, creative approaches, and investment strategies. - Lead paid social optimization and testing for assigned campaigns — Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and return on investment. Develop and execute optimization strategies including audience refinements, bidding adjustments, budget reallocations, placement evaluation, creative testing, and A/B testing initiatives. - Manage paid social budgets and investment performance — Monitor spending, pacing, delivery, and platform performance to ensure campaigns remain aligned with approved budgets and objectives. Recommend budget adjustments and investment strategies that support performance goals and maximize value. - Deliver reporting, insights, and performance recommendations — Analyze campaign results across accounts and markets, prepare reports and presentations, and communicate insights, trends, opportunities, and recommended actions. Translate platform and performance data into clear business-focused recommendations that improve future campaigns and long-term strategy. - Provide platform expertise and marketplace insights — Maintain deep knowledge of paid social platforms, audience solutions, privacy changes, measurement capabilities, platform innovation, advertising technologies, and industry best practices. Share relevant insights with internal teams and clients and help identify emerging opportunities that strengthen campaign performance. - Foster cross-functional collaboration and integrated strategy — Partner with communications planners, social strategists, media teams, analytics teams, creative teams, and account leaders to ensure paid social initiatives complement broader paid, owned, and earned media strategies and create a consistent customer experience across channels. - Support team development and knowledge sharing — Share expertise, mentor developing team members, contribute to training initiatives, and support the ongoing growth of paid social capabilities across the agency. Serve as a positive resource for teammates while promoting collaboration, accountability, and continuous learning. - Explore emerging platforms, technology, and AI — Evaluate platform developments, algorithm changes, automation, and appropriate AI-enabled tools that may improve audience development, campaign planning, benchmarking, creative support, execution, or performance analysis. Apply approved tools responsibly and share relevant findings with the team. - Demonstrate Moroch's Values — Demonstrate and reinforce Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity through collaboration, innovation, client partnership, accountability, problem solving, continuous learning, and strategic thinking. That seems comprehensive. Now Skills section: The posting includes "Role-based Skills", "Core Skills", "Leadership Skills". We should combine into a Skills section with subheadings? The instruction only says use

  for section headings; we could have one Skills section and list all skills as

  • . But we might lose categorization. However we can still list all skills as items; that preserves info. Let's extract: Role-based Skills: Paid Social Campaign Strategy Paid Social Optimization Social Media Platform Buying Media Investment Allocation Media Forecasting Campaign Pacing Management KPI Framework Development Conversion Tracking Implementation Ad Operations Quality Control Audience Targeting Incrementality Testing Core Skills: Effective Communication Analytical Thinking Strategic Thinking Relationship Management Financial Acumen Functional & Technical Knowledge Business Acumen Client Focus Problem Solving Accountability & Follow Through Project Management Continuous Learning Technology Readiness Leadership Skills: Coaching & Talent Development Leadership Teamwork & Collaboration Also there is "Uphold our agency values — Humanity. Diversity. Integrity. Tenacity. Curiosity." Already covered in responsibilities; but could also be in Skills? We'll keep as part of responsibilities. Now Qualifications section: The posting has "Qualifications" with bullet points: - Relevant Degree — Bachelor's degree in marketing, advertising, communications, business, analytics, or a closely related field, or equivalent professional experience demonstrating the ability to develop paid social strategy, performance plans, and client-facing recommendations. - Collaboration & Informal Leadership — Demonstrated experience partnering with clients and cross-functional teams, presenting campaign recommendations and performance insights, mentoring developing paid social team members, and supporting campaign execution quality across assigned work. - Paid Social Experience — 7+ years of progressive paid social media experience managing cross-platform campaigns, including strategy development, budget allocation, forecasting, optimization, and performance reporting for multi-market or scaled accounts. - Performance Analysis & Optimization — Demonstrated experience developing audience strategies, implementing tracking frameworks, evaluating conversion performance, developing and executing testing initiatives, and optimizing paid social programs to improve campaign effectiveness and business outcomes. - Paid Social Platform Certifications (Preferred) — Professional certifications, coursework, or training related to paid social advertising platforms, audience targeting, conversion tracking, ad operations, campaign management, and social platform best practices are preferred. - Social Measurement & Analytics Certifications (Preferred) — Professional certifications, coursework, or training related to digital analytics, attribution, measurement, testing methodologies, conversion analysis, audience insights, and marketing performance optimization are preferred. We'll put each as
  • . Benefits section: "What You'll Find At Moroch" includes list: - Medical, dental, and vision coverage - 401(k) with company match - Generous PTO, paid holidays, and give back time for volunteering - Hybrid work - Mental health and wellbeing resources - Fitness reimbursement - Paid parental and child-bonding leave We'll put as
    • . Also there is a paragraph about Moroch culture: "We're committed to creating an environment where people can do great work and build meaningful careers." That's prose; we can include as

      before the list. Now About the role paragraph: need to include the initial description: "Remote US, Dallas, TX About The Role This role develops and executes paid social strategies that translate business goals, audience insights, and performance targets into effective campaigns across established and emerging social platforms. The position manages end-to-end campaign activation, including setup, quality assurance, launches, pacing, budget oversight, audience implementation, and ongoing optimization to ensure media investments are accurate, efficient, and aligned with approved plans. It analyzes conversion performance, customer journeys, and platform data to identify opportunities for targeting, creative, bidding, and budget improvements, while delivering clear reporting and business-focused recommendations that strengthen future performance. The job also serves as a cross-functional partner and platform expert, collaborating with planning, analytics, creative, digital, and account teams, sharing knowledge with colleagues, and responsibly applying new industry practices, technologies, and AI-enabled tools to enhance paid social capabilities." We need to remove duplicate "sharing knowledge with colleagues, and sharing knowledge with colleagues," keep one. Also remove "Remote US, Dallas, TX" maybe it's location; could be included as a short

      metadata? The instruction says do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

      or drop it. Location is minor metadata; we could include a short

      before About the role:

      Remote US, Dallas, TX

      . Or we could drop it. Probably include as a short paragraph. Now ensure no boilerplate: remove "Equal opportunity statement", "Travel Requirements" maybe we keep travel sentence as a

      after About the role or within About the role. Let's add a

      after About the role:

      Travel may be required for this position, up to approximately 10% of the time.

      Now produce HTML fragment. We must not include or . Just the fragment. Let's craft:

      Remote US, Dallas, TX

      About the role

      This role develops and executes paid social strategies that translate business goals, audience insights, and performance targets into effective campaigns across established and emerging social platforms. The position manages end-to-end campaign activation, including setup, quality assurance, launches, pacing, budget oversight, audience implementation, and ongoing optimization to ensure media investments are accurate, efficient, and aligned with approved plans. It analyzes conversion performance, customer journeys, and platform data to identify opportunities for targeting, creative, bidding, and budget improvements, while delivering clear reporting and business-focused recommendations that strengthen future performance. The job also serves as a cross-functional partner and platform expert, collaborating with planning, analytics, creative, digital, and account teams, sharing knowledge with colleagues, and responsibly applying new industry practices, technologies, and AI-enabled tools to enhance paid social capabilities.

      Travel may be required for this position, up to approximately 10% of the time.

      Responsibilities

      • Execute and optimize paid social campaigns — Manage advanced campaign setup, platform implementation, quality assurance, launches, pacing, documentation, and real-time optimization across established and emerging social