Paid Social Strategist

About the role

As a Paid Social Strategist at OuterBox, you will develop, implement, and manage paid social media advertising campaigns to drive brand awareness, engagement, traffic, and conversions for innovative digital health and e-commerce clients. You’ll collaborate with dynamic teams and work with leading brands across both sectors.

Responsibilities

• Campaign Strategy and Planning: Partner with clients and internal teams to define objectives and target audiences; design paid social strategies; create detailed campaign plans including budget allocation and ad creative.
• Campaign Execution: Set up and manage campaigns on Facebook, Instagram, Twitter, LinkedIn, and other platforms; create and optimize ad copy, images, and videos; monitor performance and adjust to improve CTR, CPC, ROAS, and other KPIs.
• Audience Targeting and Segmentation: Conduct audience research and segmentation; leverage platform tools for targeting; implement retargeting and lookalike audience strategies.
• Performance Analysis and Reporting: Track campaign performance with analytics tools; generate regular reports on KPIs; deliver strategic insights and optimization recommendations.
• Ad Creativity and Content: Collaborate with creative teams to produce compelling ad content aligned with brand guidelines and audience preferences.
• Stay Updated: Monitor industry trends, emerging platforms, and advertising updates; recommend and implement new strategies, features, and technologies.
• Perform other duties as assigned.

Requirements

• 1+ years of experience with paid media advertising; exemplary performance may substitute for experience.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience developing and executing paid social strategies for enterprise-level businesses preferred.
• Excellent organizational, communication, and interpersonal skills, especially writing.
• Working knowledge of marketing tools for keyword research, competitive analysis, and search marketing activities.
• Experience with Meta Ads Manager, TikTok, LinkedIn, Pinterest, and other platforms.
• Working knowledge of Google Analytics preferred.
• Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus.
• Strong analytical skills and proficiency with data analysis tools.
• Creative thinking and ability to develop engaging ad content.
• Familiarity with social media management and scheduling tools.
• Knowledge of A/B testing and optimization techniques.

Benefits

• Health insurance
• 401(k) and retirement savings options
• Generous paid time off
• Flexible scheduling
• Remote-first culture
• Professional development opportunities
• Employee referral program
• Additional perks to support health, productivity, and fulfillment

Pay

$60,000 – $75,000