Paid Social Sr. Specialist

About the Role

We are seeking a hands-on Paid Social Senior Specialist to support a digital marketing agency managing national beauty, skincare, and consumer brands. This individual will be responsible for the day-to-day execution, management, and optimization of Paid Social campaigns across Meta, TikTok, and Pinterest. The role will support full-funnel Paid Social initiatives, including brand awareness, consideration, engagement, and retail-driven performance.

Responsibilities

• Execute, manage, and optimize Paid Social campaigns across Meta, TikTok, and Pinterest.
• Own day-to-day campaign activation, including campaign builds, audience targeting, budget allocation, creative implementation, and quality assurance.
• Monitor campaign performance, budget pacing, delivery, and key performance indicators to ensure campaigns remain aligned with objectives.
• Support audits of existing Paid Social accounts, identifying opportunities to improve campaign structure, targeting, creative, and performance.
• Implement audience, creative, bidding, and placement testing to improve campaign effectiveness.
• Analyze campaign data and make proactive recommendations to improve engagement, reach, efficiency, and conversion performance.
• Utilize platform automation and optimization tools, including Meta Advantage+, TikTok Smart Performance, and Pinterest Performance+.
• Troubleshoot campaign delivery issues, tracking discrepancies, and performance challenges.
• Pull reporting, interpret campaign insights, and communicate performance trends to internal stakeholders.
• Collaborate with strategists, creative teams, and analytics partners to execute campaigns aligned with broader client objectives.
• Support full-funnel campaigns focused on brand awareness, consideration, and consumer purchasing behavior across retail channels.

Requirements

• Strong hands-on experience managing Paid Social campaigns, ideally within a digital or performance marketing agency.
• Advanced working knowledge of Meta Ads Manager and TikTok Ads Manager; Pinterest experience highly preferred.
• Demonstrated experience with campaign setup, optimization, budget pacing, audience targeting, and creative testing.
• Experience supporting upper-, mid-, and lower-funnel Paid Social campaigns.
• Familiarity with Paid Social automation tools, campaign reporting, and platform analytics.
• Strong understanding of campaign measurement, including reach, impressions, engagement, CPM, CPC, ROAS, and conversion metrics.
• Experience with GA4, tracking, and performance reporting.
• Ability to identify performance trends, troubleshoot issues, and implement optimizations independently.
• Strong attention to detail, organization, and analytical problem-solving skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred Qualifications

• Experience supporting beauty, skincare, retail, or other national consumer brands.
• Experience working within a media agency or managing multiple client accounts.
• Familiarity with Meta Conversions API (CAPI), pixel tracking, and conversion event optimization.
• Experience with brand awareness, consideration, and retail-focused Paid Social campaigns.

Pay

$35-40/hr W2

Benefits

Eligible for Health, Dental, Vision, 401K

Location: Remote | Duration: 3+ Month Contract (potential to convert) | Must be authorized to work in the U.S. (no sponsorship available)