Paid Social Specialist (Creative)

About the role

We are seeking two Paid Social Specialists to run our Social Commerce business. Each owns a distinct part of the funnel — one focused on media buying and spend allocation, the other on creative testing and iteration — but both are accountable to the same performance outcomes and work closely together to drive affiliate commerce growth. Both sit on the same performance marketing pod and operate as peers.

Responsibilities

• Create and deploy ad creative at scale to expand the volume and variety of our creative testing — starting on Meta, then adapting natively for TikTok and other platforms as we expand.
• Own the narrative and visual flow of our custom-built landing pages — not just the ads, but the full path from social platform to an affiliate partner's sale.
• Apply deep knowledge of shopping trends and consumer behavior to content that sells, including dedicated creative strategies for major retail events (Prime Day, BFCM, etc.).
• Develop and present campaign concepts that align affiliate goals with consumer purchase intent. Lead the creative audit process to track what competitors are doing and how to outperform them.
• Use data from the Buying Specialist to cut underperforming creative and double down on winners, continuously testing new headlines, page layouts, and AI-generated hooks to improve CVR and CTR.
• Join a daily data-sharing session with your Buying counterpart, merging their tracking insights with your top-performing formats into a robust testing roadmap.

Requirements

• Experience: 2–3 years in digital creative production, performance design, or content marketing, with a focus on e-commerce and direct-response results.
• AI & Tech Fluency: Proficiency in the modern AI creative stack; comfort using technology to automate and scale creative output.
• Landing Page Mastery: Proven ability to build high-converting landing pages — you understand where the button goes, how social proof is laid out, and how to reduce friction.
• Direct Response Expertise: A deep understanding of what drives a user to click and buy, and how to frame products in an affiliate context to maximize trust and intent.
• Production Tools: Hands-on experience with WYSIWYG design/video tools (Canva, CapCut, or internal CMS builders) and AI tools that scale production.
• Affiliate & Retail Knowledge: Familiarity with the affiliate ecosystem and the seasonal cycles of e-commerce.

Qualifications

• Bachelor’s degree in Design, Marketing, Communications, or a related field — or an equivalent portfolio of work.

Skills

• Strong visual and narrative skills.
• Deep understanding of consumer psychology and e-commerce trends.
• Proficiency in AI and tech tools for creative production.
• Ability to build and optimize landing pages for conversions.
• Excellent communication and collaboration skills.

Benefits

• Competitive salaries ranging from $80,000 to $100,000.
• Comprehensive health and wellness-focused benefits, including medical, dental, and vision coverage, life and disability benefits.
• Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• Flexible Time Off, Volunteer Time Off, and paid holidays.
• Family building and caregiving support and generous Family Care and Parental leave.
• Fitness Reimbursement and access to wellness programs.
• Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth.

Pay

$80,000 to $100,000 annually, depending on experience and qualifications.

Schedule

Full-time position.

Contact

If you're interested in applying, please send your resume and cover letter to [email protected].