Paid Social Creative Specialist

We need to output HTML fragment with sections: About the role? Actually the posting includes "Who We Are", "How You Will Make an Impact", "Responsibilities to include:", "What You Will Need", "Our Ways of Working", "Why You Will Love Working at Frida". Also there is "EEO", "Privacy Policy", etc which we must remove as boilerplate. Also remove navigation/legal/EEO etc. Also remove application instructions (none). Also remove duplicated lines. We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We must not repeat job title as heading. We need to include sections only when posting has real specific content. So we need to map content. We have: - Who We Are: description of company. Could be "About the role"? Actually "Who We Are" is about company, not role. Could be "About the role"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we can also use other headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are examples; we can use those headings if appropriate. Probably we should use those standard headings. So we need to map content to those headings. We have: - About the role: could be "How You Will Make an Impact" description of role impact. Or "Who We Are" is about company, not role. But we could put "About the role" heading with description of role impact and responsibilities? However responsibilities separate. Better: Use headings: - About the role: summary of role (maybe from "How You Will Make an Impact" first paragraph). Could include that it's part-time contractor supporting paid social creative, etc. - Responsibilities: list from "Responsibilities to include:" bullet points (two sub-sections: Creative Operations and Coordination, Creator and Creative Support, Research, Insights, and Performance Support). We'll combine into a single list? Could keep subheadings? But instruction says use

• for any list of duties/requirements/benefits. So we can have a
  with items. Might be long; we can break into multiple
  under same heading? Probably okay. - Requirements: from "What You Will Need": list of experience, skills, etc. - Qualifications? Could be same as Requirements. But we have both Requirements and Qualifications as possible headings. We could put experience under Requirements, and skills under Qualifications. Or combine. - Skills: maybe copywriting instincts, creative eye, etc. - Benefits: from "Why You Will Love Working at Frida": list of benefits. - Pay: not specified; we should not include Pay section unless posting actually states it. It does not mention pay/salary. So omit. - Schedule: from "Our Ways of Working": mentions part-time contractor, in-office 1-2 days a week, open to remote. That's schedule info. So we can include Schedule heading. We must not include boilerplate like EEO, Privacy Policy, Agency and Third-Party Submissions, Fraud Disclaimer. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like "4+ years of experience", "Strong understanding of short-form social content and platform best practices across Meta, TikTok, and YouTube", etc. We need to output only HTML fragment, no /, no markdown fences. Let's craft. Structure:

  About the role

  Frida is looking for a part-time contractor to support the day-to-day execution of paid social creative across our portfolio of brands. This is a hands‑on support role for someone who is highly organized, responsive, and able to keep multiple creative workstreams moving while also bringing strong instincts around paid social ads. The majority of the role will focus on creator coordination, production follow‑through, creative reviews, asset management, research, and executional support that helps the team scale faster. We are looking for more than a traditional project coordinator. The right person understands what makes paid social creative effective, has strong copy and visual instincts, and is interested in contributing to creative development, research, and performance analysis. Success in this role starts with making the day‑to‑day easier quickly. Contractors who demonstrate strong judgment, creative ability, and strategic thinking may take on greater ownership over time.

  Responsibilities

  • Coordinate day‑to‑day creative workstreams across internal stakeholders, agency partners, freelancers, and UGC creators
  • Update project timelines, creative trackers, deliverable schedules, and status updates across multiple active projects
  • Follow up on open items, surface blockers, and help ensure projects continue moving without requiring constant oversight
  • Manage UGC and creator communication, product sends, shipment tracking, deliverable collection, and other production logistics
  • Maintain organized creative libraries, asset trackers, naming conventions, and documentation
  • Help prepare materials for internal reviews and ensure feedback and action items are captured and shared out
  • Support workflows with UGC creators and freelancers, including communicating out briefings, brand guidelines and deliverable requirements
  • First‑pass review of incoming creative against briefs and brand standards to identify clear issues or opportunities
  • Translate internal feedback into clear, actionable direction and communicate it to creators, freelancers and agency partners in a timely manner
  • Support development of creative concepts, variations, and testing ideas
  • Assist in writing and iterating hooks, headlines, on‑screen text, captions, creator talking points and other paid social copy
  • Assist with lightweight asset adaptation and versioning with light graphic design or video editing when capabilities allow
  • Proof and QA final creative assets prior to launch
  • Research competitors, creators, paid social formats, platform trends, and relevant cultural or category behavior
  • Track strong examples of paid social creative and maintain an organized library of hooks, formats, messaging approaches, and visual references
  • Mine reviews, comments, social content, and other consumer sources for useful language, pain points, objections, and creative insights
  • Pull and organize creative performance data from platform and reporting tools
  • Support creative performance analysis by identifying recurring patterns and helping translate findings into potential opportunities

  Requirements

  • 4+ years of experience in paid social creative, content production, creator marketing, social media, performance marketing, or a related field
  • Strong understanding of short‑form social content and platform best practices across Meta, TikTok, and YouTube
  • Excellent copywriting instincts, with experience developing hooks, headlines, on‑screen text, creator talking points, and social copy
  • Highly organized, proactive, and able to manage multiple deliverables, stakeholders, and deadlines with strong attention to detail
  • Strong creative eye with the ability to evaluate content for clarity, pacing, messaging, tone, and overall execution
  • Working knowledge of paid social performance metrics, with strong analytical instincts and curiosity around why creative performs

  Skills

  • Comfortable using AI‑assisted tools for research, copy, and creative iteration
  • Experience with UGC/creators, design, video editing, or DTC/CPG is a plus

  Benefits

  • Robust health benefits including comprehensive medical, vision, and dental plan options
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short‑Term Disability and Long‑Term Disability, Cancer Coverage, and more
  • FSA & HSA
  • 401k matching up to 4% with immediate vesting
  • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
  • Pregnancy and parental leave
  • Weekly wellness programming in‑office
  • Dog friendly office – feel free to bring your best buddy with you to work!
  • Learning & development opportunities for professional and personal growth
  • Company‑wide events & outings. Team engagement is at the center of our culture. This ranges from small department‑specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
  • Exclusive employee product discounts

  Schedule

  Frida HQ is located in Miami, Florida and would need to be in‑office 1‑2 days a week. We are open to remote for the right candidate.

  We must ensure no duplicate lines. Also ensure we didn't include any boilerplate like EEO etc. We removed. Check that we didn't include "Who We Are" content. We omitted that; but is that substantive? It's about company background. Could be considered part of "About the role"? The instruction says we should preserve ALL substantive information. The "Who We Are" section is substantive about company. Should we include it? Possibly under "About the role" or a separate heading like "About the company". But allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It didn't list About the company. However we could incorporate company info into About the role section? Might be okay but we might lose some detail. The instruction: "Prefer a few substantive sections over many thin ones." So we could merge company description into About the role section. But we already have a paragraph about role impact. We could add a sentence about Frida's mission etc. However we must not invent or summarize away detail; we can include the company description as part of About the role paragraph. That would preserve it. Thus we should incorporate the "Who Are" content into About the role paragraph. Let's rewrite About the role paragraph to include both company description and role description. Company description: "Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less