Paid Social Media Planner

What You'll Do

• Lead the strategic planning, execution, optimization, and performance management of paid social campaigns across platforms including Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, and emerging channels
• Serve as the day-to-day lead on assigned client accounts, ensuring campaigns are delivered on time, on budget, and aligned with performance objectives
• Manage campaign setup, quality assurance, pacing, budget monitoring, optimization, and troubleshooting
• Analyze campaign performance and translate data into actionable insights and strategic recommendations
• Develop and present campaign reporting, performance reviews, and growth opportunities to internal stakeholders and leadership
• Collaborate with search, programmatic, analytics, creative, and account teams to develop integrated media strategies
• Monitor industry trends, platform innovations, and emerging technologies to identify opportunities for clients and the agency
• Ensure quality, accuracy, and strategic consistency across assigned campaigns and deliverables
• Contribute to team development through process improvements, documentation, training support, and best practice sharing

What We're Looking For

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred
• 2–3 years of experience in paid social media, digital marketing, or integrated media, preferably within an agency environment
• Proven experience managing and optimizing campaigns across major paid social platforms
• Strong understanding of media measurement, attribution, conversion tracking, and platform analytics
• Experience managing budgets, pacing, forecasting, and performance goals
• Able to manage multiple accounts and priorities in a fast-paced environment
• Excellent communication, presentation, and client-facing skills
• Strong analytical mindset with the ability to turn data into actionable recommendations
• Advanced proficiency in Excel, Google Sheets, and presentation tools preferred
• Highly organized, collaborative, adaptable, and solutions-oriented
• Meta Blueprint, LinkedIn, TikTok, Google Analytics, GA4, or other platform certifications are a plus

Why Mindstream Media Group?

• Work alongside talented media professionals
• Contribute to impactful campaigns for nationally recognized brands
• Opportunity to grow your expertise in an evolving digital landscape
• Foster a collaborative environment that values innovation, professional development, and continuous learning