Paid Media Planner

About The Company

Our client is a leading media organization with a broad portfolio spanning local television, national media, digital platforms, and streaming. The organization is focused on connecting audiences with high-quality content while helping brands effectively reach consumers across traditional and emerging media channels.

About the role

We are looking for an experienced Paid Media Planner to join the Marketing team in a fully remote capacity. The ideal candidate will bring 5+ years of paid media planning experience and a strong background across both traditional and digital channels. This is a hands-on role for an experienced media professional who can hit the ground running, think strategically, plan precisely, and manage executional details with minimal oversight.

Responsibilities

• Develop comprehensive, data-driven paid media plans spanning digital, social, out-of-home (OOH/billboard), linear TV, Connected TV (CTV), and streaming platforms.
• Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes.
• Build and present comprehensive media plans, including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks.
• Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels.
• Partner with creative and brand teams to ensure assets meet channel specifications and campaign timelines.
• Monitor campaign performance, optimize campaigns in-flight, and deliver clear post-campaign reporting with actionable insights.
• Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level.
• Leverage sports marketing knowledge to plan around tentpole moments, season start/pause/resume needs, and sports-adjacent audiences where applicable.

Requirements

• 5+ years of paid media planning experience, ideally across both traditional and digital channels.
• Proven ability to plan and execute across a full channel mix, including digital display, paid social, programmatic, OOH, broadcast/cable TV, and CTV/streaming.
• Strong expertise in digital and social media strategy and execution, along with a strong understanding of audience segmentation, reach/frequency modeling, and cross-channel attribution.
• Strong understanding of local and regional media markets, including DMA-level buying, local broadcast, and geo-targeted digital.
• Must be comfortable working independently, managing multiple campaigns simultaneously, and collaborating during core business hours.

Preferred Qualifications

• Experience working within sports marketing environments, including leagues, teams, events, or endemic sports brands.
• Familiarity with media planning and buying tools.
• Experience developing local and regional media strategies.
• Experience planning around sports tentpole moments and seasonal programming needs.
• Broad experience working across both traditional and digital paid media channels.

Benefits

• Competitive hourly compensation based on experience.
• Benefits eligibility provided through Burtch Works based on assignment and eligibility requirements.
• Fully remote work environment with availability required during core business hours.
• Opportunity to apply and expand integrated media planning expertise across a broad mix of traditional and digital channels.
• Opportunity to support a leading media organization on high-impact paid media initiatives across local, digital, streaming, television, and sports-related environments.