Planner, Paid Social

We need to output HTML fragment with sections: About the role? Actually the posting includes Company Description, Overview, Responsibilities, Qualifications, Additional Information (benefits, compensation). We must use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should only include sections that have real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate like cookie/navigation/legal/EEO etc. Also remove application instructions. We need to preserve all substantive info. We need to decide headings: Could use "About the role" for overview? The posting has "Overview" after company description. Could map to "About the role". Then "Responsibilities". Then "Qualifications". Then "Benefits" (from Additional Information). Then "Pay" (Compensation Range). Possibly "Schedule" if mention flexible hours, on call, work flexible hours. That's schedule info. So include Schedule. We must not include sections with placeholder like "not specified". We have actual content. We need to use

• for any list of duties/requirements/benefits. So responsibilities list, qualifications list, benefits list, maybe schedule list? Schedule is prose maybe. We need to preserve all substantive info: company description maybe not needed as heading? Could be part of About the role? The instructions: Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. So we can include About the role section that includes company description and overview. That seems okay. We must not include EEO etc. Remove lines about accommodation contact etc? That's part of Additional Information but maybe considered boilerplate? It's about accommodation request; might be considered EEO/legal. Probably remove. Also remove "Publicis Groupe motto ..."? That's about culture, maybe keep as part of About the role? It's substantive about benefits and culture. Might keep. We need to preserve compensation range. Let's extract sections: Company Description: Digitas is the Networked Experience Agency... (lots). Overview: As social media continues... You'll be part of a team... Looking for Media Planner, Paid Social... Responsibilities: bullet list (multiple sentences). We'll convert each sentence to

  . Qualifications: bullet list (multiple sentences). We'll convert. Additional Information: includes Publicis Groupe motto, benefits package, compensation range, application deadline, accommodation contact, etc. We'll keep benefits, compensation, maybe schedule (flexible hours). Remove accommodation contact line and EEO lines. Also remove "Our Publicis Groupe motto ..."? Might keep as part of culture but not required. Could be part of About the role. Schedule: from responsibilities: "Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed." That's schedule info. Thus sections:

  About the role

  -> include company description + overview + maybe motto.

  Responsibilities

  ->

  • ... each duty.

    Qualifications

    ->
    • ... each qualification.

      Benefits

      ->
      • ... list benefits: medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, flexible time off. Also maybe "robust and inclusive benefit programs". We'll list.

        Pay

        ->

        Compensation Range: USD $60,800.00 - USD $93,600.00/Annually.

        Schedule

        ->

        Work flexible hours to adapt to the real-time nature of the social space; be available “on call” during non‑business hours for posting and optimizing as needed.

        We must not include headings with empty content. All have content. We must not include markdown fences. Just raw HTML. Check for any duplicated lines: ensure we don't repeat. Let's craft. About the role: combine company description and overview and maybe motto. Company Description: "Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds." Overview: "As social media continues to take a greater share of consumers’ time, and ad spend is increasing rapidly, so is Digitas’ world class team of paid social specialists. You’ll be part of a team that’s keeping a pulse on the constantly evolving social media landscape, where new features and advertising opportunities are popping up daily. To help with this, we’re looking for an outstanding Media Planner, Paid Social – someone who has who has a passion in equal parts for both data & analytics and the world of social media. Sound like you? Read on." Motto: "Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent." We can include that as part of About the role. Now Responsibilities list: Let's extract each sentence from responsibilities block. Responsibilities block: "You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs). As Media Planner, Paid Social, you’ll manage our clients’ paid social activities, from planning to implementation and reporting. Day-to-day, Your Role Includes Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals.Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives.Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs.Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams.Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables.Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.Participate in the training of junior team members as needed." We need to split into list items. Some sentences are concatenated without spaces. We'll separate by periods. Let's create list items: - Work across all social platforms to plan, implement, manage and optimize data-driven campaigns. - Work closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging platforms and API partners (PMDs/FMPs). - Manage clients’ paid social activities, from planning to implementation and reporting. - Serve as a member of the cross‑functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices. - Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy. - Flawlessly run paid media in API partner platforms and directly in social platforms. - Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals. - Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan. - Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. - Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs. - Partner with the Strategy & Analytics team to use real‑time data, testing, and campaign learnings to effectively optimize and manage campaigns. - Collect insights to share back with internal and client teams. - Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences. - Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations, and expected deliverables. - Participate in the training of junior team members as needed. Note: The flexible hours and on call we moved to Schedule section, not responsibilities. So remove those two from responsibilities list. Now Qualifications list: Qualifications block: "Superior collaboration and teamwork skills; experience working with cross-functional teamsEffective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail. Intermediate to advanced skills in ExcelExcellent verbal and written communication skillsThe ability to think on your feet, present to clients, and talk knowledgeably about the role of social mediaUnderstanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)Positive attitude and able to work independently, as well as part of a teamBachelor’s Degree Required3+ years of experience in media or ad operations preferred1+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms.Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation." We need to split into sensible items. Let's list: - Superior collaboration and teamwork skills; experience working with cross‑functional teams. - Effective at project management and ability to re‑prioritize while operating in a fast‑paced environment, while maintaining attention to detail. - Intermediate to advanced skills in Excel. - Excellent verbal and written communication skills. - Ability to think on your feet, present to clients, and talk knowledgeably about the role of social media. - Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA). - Positive attitude and able to work independently, as well as part of a team. - Bachelor’s degree required. - 3+ years of experience in media or ad operations preferred. - 1+ years of hands‑on experience working in self‑service capacity within social platforms. - Ideally, experience working in both API partner UIs (e.g., Brand Networks, 4C, Kinetic Social) as well as in Facebook/Instagram, Twitter and/or LinkedIn platforms