Planner, Paid Social

We need to output only HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Company Description: description of Digitas. Could be "About the role"? Actually "Company Description" is about the company, not role. The instruction says use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly. We have: - Overview: description of role, responsibilities summary. Could be "About the role". We'll put overview text under

About the role

with

. - Responsibilities: bullet list of duties. We'll put under

Responsibilities

with

• . - Qualifications: list of qualifications (skills, education, experience). Could be split into Requirements, Qualifications, Skills. The posting has "Qualifications" section with bullet-like sentences. Also mentions "Superior collaboration...", "Effective at project management...", "Intermediate to advanced skills in Excel", etc. Also "Bachelor’s Degree Required", "3+ years of experience...", "1+ years of hands-on experience...", "Familiarity with prompt-based interaction...". Also "Got the sparkle? Apply..." is fluff. We need to decide sections: Requirements, Qualifications, Skills. The instruction says we can include sections only if posting has real specific content. We can combine maybe. We have: - Requirements: maybe education and experience: Bachelor's Degree Required, 3+ years experience in media or ad ops preferred, 1+ years hands-on experience in self-service capacity within social platforms, experience with API partner UIs and Facebook/Instagram etc. - Qualifications: maybe the soft skills: Superior collaboration..., Effective at project management..., Intermediate to advanced skills in Excel, Excellent verbal and written communication skills, Ability to think on your feet..., Understanding of fundamental media metrics..., Positive attitude..., etc. - Skills: maybe technical skills: Excel, API partner UIs, social platforms, generative AI tools familiarity. But we must not create thin sections. We can combine into Qualifications and Skills maybe. Better: Use "Qualifications" for education/experience/requirements, and "Skills" for technical and soft skills. Or "Requirements" for education/experience, "Qualifications" for soft skills, "Skills" for technical. We need to avoid filler like "commensurate with experience". Not present. We also have Benefits: The posting includes benefits under "Additional Information": "Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off." Also mention "Publicis Groupe provides robust and inclusive benefit programs...". So we have benefits content. Pay: Compensation Range: USD $60,800.00 - USD $89,600.00/Annually. Also mention about freelancer/temporary employee medical plan etc. So we have pay. Schedule: The posting mentions "Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed." That's schedule info. So we can include Schedule section. Now we need to avoid duplication and boilerplate: Remove EEO, legal, accommodation contact, application deadline, etc. Also remove "Got the sparkle? Apply if you believe your unique skills are a fit." That's fluff but maybe not substantive? It's a call to action; we should remove application instructions. So remove that line. Also remove "Additional Information" heading; we will incorporate benefits etc. We must preserve all substantive information: company description, overview, responsibilities, qualifications, skills, benefits, pay, schedule. We must not invent or summarize away detail. So we need to keep specifics. Let's extract each piece. Company Description: "Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds." We could put this under About the role? Actually About the role should be about the role, not company. But we have overview that describes role. The company description could be placed under About the role as context? The instruction says use headings for sections like About the role, Responsibilities, etc. It didn't forbid including company description under About the role. Usually About the role includes overview of role and maybe company. We'll put company description plus overview under About the role. Overview: "As social media continues to take a greater share of consumers’ time, and ad spend is increasing rapidly, so is Digitas’ world class team of paid social specialists. You’ll be part of a team that’s keeping a pulse on the constantly evolving social media landscape, where new features and advertising opportunities are popping up daily. To help with this, we’re looking for an outstanding Media Planner, Paid Social – someone who has who has a passion in equal parts for both data & analytics and the world of social media. Sound like you? Read on. You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs). As Media Planner, Paid Social, you’ll manage our clients’ paid social activities, from planning to implementation and reporting." We'll combine with company description. Now Responsibilities bullet list: Let's extract each bullet: - Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices. - Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy. - Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals. - Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan. - Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. - Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs. - Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. - Collect insights to share back with internal and client teams. - Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences. - Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables. - Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed. - Participate in the training of junior team members as needed. Note: The last two about flexible hours and on-call also belong to Schedule maybe, but they are also responsibilities. We'll keep them in Responsibilities; schedule section can mention flexible hours and on-call. Now Qualifications/Requirements/Skills. From Qualifications section: - Superior collaboration and teamwork skills; experience working with cross-functional teams - Effective at project management and ability to re-prioritize while operating within a fast-paced environment, while maintaining attention to detail. - Intermediate to advanced skills in Excel - Excellent verbal and written communication skills - The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media - Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA) - Positive attitude and able to work independently, as well as part of a team - Bachelor’s Degree Required - 3+ years of experience in media or ad operations preferred - 1+ years of hands-on experience working in self-service capacity within social platforms. - Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms. - Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. We need to split into sections. Let's define: Requirements: education and experience: Bachelor’s Degree Required, 3+ years of experience in media or ad operations preferred, 1+ years of hands-on experience working in self-service capacity within social platforms, experience with API partner UIs and Facebook/Instagram/Twitter/LinkedIn. Qualifications: soft skills: Superior collaboration..., Effective at project management..., Excellent verbal and written communication skills, Ability to think on your feet..., Understanding of fundamental media metrics..., Positive attitude..., etc. Skills: technical skills: Intermediate to advanced skills in Excel, Familiarity with prompt-based interaction and generative AI tools (plus maybe API partner UIs, social platforms). But we already listed API partner UIs under Requirements; could also be Skills. To avoid duplication, we can keep API partner UIs under Requirements (experience). Skills: Excel, generative AI tools familiarity. We must not repeat same content in multiple sections; but it's okay if overlapping? Better to avoid duplication. Let's allocate: - Requirements: Bachelor’s Degree Required; 3+ years experience in media or ad operations preferred; 1+ years hands-on experience in self-service capacity within social platforms; experience with API partner UIs (Brand Networks, 4C, Kinetic Social) and Facebook/Instagram, Twitter, LinkedIn. - Qualifications: Superior collaboration and teamwork skills; experience working with cross-functional teams; Effective at project management and ability to re-prioritize while operating within a fast-paced environment, while maintaining attention to detail; Excellent verbal and written communication skills; Ability to think on your feet, present to clients, and talk knowledgeably about the role of social media; Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA); Positive attitude and able to work independently, as well as part of a team. - Skills: Intermediate to advanced skills in Excel; Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus. Now Benefits: from Additional Information: "Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off." Also earlier: "Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive." We'll include the specific list. Pay: "Compensation Range: USD $60,800.00 - USD $89,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be