Paid Social Manager - Talent Pool

About the role

We're seeking a Paid Social Manager to lead performance-driven campaigns across platforms like Meta, TikTok, Pinterest, and CTV. This role involves creative strategy, campaign management, and data analysis to drive results at scale. Key responsibilities include:

• Planning, developing, and implementing comprehensive paid media strategies focused on Paid Social.
• Conducting thorough brand and website audits to understand key value propositions and market positioning.
• Developing and executing short-form creative and direct response strategies to maximize conversions.
• Managing multiple paid social accounts (Meta Ads, TikTok, Pinterest, etc.) with aggregate monthly spends ranging from $80,000 to $3M.
• Utilizing platform tools and AI to generate insights and actionable items for revenue growth.
• Maintaining real-time ad-buying decisions and developing quarterly strategies based on performance metrics.
• Understanding and implementing full-funnel marketing strategies to ensure new customer acquisition aligns with broader e-commerce goals.
• Forecasting and delivering projections to support client quarterly strategies.
• Mastering e-commerce P&Ls and engaging with financial metrics to inform decision-making.

Requirements

• Mastery of the e-commerce marketing funnel.
• 7+ years minimum of paid media advertising experience, specifically in Paid Social and Meta.
• 5+ years minimum managing paid social advertising for growing clients, with aggregate monthly spend over $400k.
• Expertise in developing, testing, and optimizing advertisement copy and short-form video creative.
• Data-derived decision-making and budget/spend projection experience.
• Understanding of core e-commerce revenue drivers and relevant metrics.

Qualifications

• Strong background in paid media advertising, particularly in Paid Social and Meta.
• Proven track record of driving quantifiable results through paid social campaigns.
• Experience in creative consultation and developing successful Paid Social Ads.
• Ability to analyze and interpret data to inform strategic decisions.
• Comfortable with financial metrics and P&Ls.