Paid Social Manager

About the role

We are seeking a Paid Social Manager who is analytical, creative, and eager to advance their career in digital marketing. Based in Leeds, we create successful partnerships, exceed targets, and optimize e-commerce. The role involves independent work alongside a dynamic team, developing innovative paid media strategies from prospecting to acquisition.

Responsibilities

• Manage and support client accounts across paid social, with exposure to other digital marketing aspects like paid search, programmatic display, video, etc.
• Work closely with other teams to identify paid social opportunities for both existing and new clients.
• Put clients at the forefront of strategy, focusing on building brands online.
• Develop and execute paid social advertising campaigns using platforms like Meta Ads Manager, Snapchat ads, LinkedIn ads, X ads, and TikTok ads.
• Track and analyze campaign performance, including event and conversion tracking.
• Contribute to pitches and new business activities, gaining insights into client businesses and sectors.
• Create and maintain paid social ad accounts, build ad creatives, and manage ongoing optimization.
• Collaborate with designers/content producers to brief them on ad creatives and assist in regular reporting across multiple platforms.
• Support account managers in project teams, ensuring consistent delivery of projects.
• Continuously seek to expand knowledge in paid media and digital marketing.
• Show tenacity and initiative in achieving weekly/monthly targets.

Requirements

• Minimum 3 years experience managing paid social campaigns across multiple platforms.
• Expertise in paid social advertising platforms such as Meta Ads Manager, Snapchat ads, LinkedIn ads, X ads, and TikTok ads.
• A clear understanding of event/conversion tracking and analytics/attribution.
• Confidence in developing paid social strategies and actively participating in pitches and new business activities.
• An understanding of clients' businesses and sectors.
• The ability to create paid social ad account builds and manage/optimise on an ongoing basis.
• Experience in briefing designers/content producers for ad creatives.
• Regular and ad hoc reporting across multiple platforms.
• Collaboration with account managers as part of each client project team.
• A continuous drive to learn and grow within paid media and digital marketing.
• Prior experience of working to weekly/monthly targets (desired but not essential).

Benefits

• 33 days holiday per year inclusive of bank holidays as standard
• Hybrid & flexible working
• 4 Gift of Time training days a year
• Birthday off
• Enhanced maternity/paternity pay
• Bike to work scheme
• Pension
• Bonus
• Monthly socials

Personal Specification

• Inquisitive and eager to progress in a digital marketing career
• Collaborative with team members
• A passion for communication via all mediums
• An analytical mindset to identify opportunities and address performance issues
• Able to work with numbers and data at scale
• A creative approach to creating social ads, solving problems, and understanding audience behavior and motivations
• A keen eye for detail in all aspects of work
• A passion for problem-solving and exploring new approaches

Pay & Schedule

Salary: £30,000 – 40,000 + Bonus

Hours: Full Time

Location: Leeds, typically 2 days in the office, but this can vary.