Paid Social Manager

About the role

Join EF Go Ahead Tours as a Paid Social Manager on our growth team. This role requires a strategic mindset, creativity, and a deep understanding of paid social media platforms like Meta, TikTok, Pinterest, YouTube, Paid Search, and Display.

Responsibilities

• Develop and own the paid social strategy across all channels, aligning with broader business objectives and growth targets
• Lead day-to-day management, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend
• Maintain high-impact campaigns, ad sets, and ads with sophisticated targeting, placements, and objectives
• Drive cross-functional collaboration to define campaign messaging, positioning, and objectives
• Build and refresh creative assets with the creative and content teams
• Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate strategic insights, and drive data-informed decision-making
• Assist with paid search and display initiatives, helping manage campaigns and drive optimizations
• Share platform insights and emerging social trends with the paid media and marketing teams to inform broader strategy
• Manage UTM tracking and tagging to ensure accurate attribution across all campaigns
• Prepare and present performance reports and recommendations to senior leadership, translating complex data into clear insights
• Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed
• Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy

Requirements

• 5+ years of hands-on paid media management experience
• Deep expertise in Meta Ads (Facebook/Instagram) with advanced knowledge of campaign structure, optimization, and platform capabilities
• Familiarity with TikTok, Pinterest, YouTube Ads, and Reddit
• Experience managing Paid Search and Display advertising and ability to support optimization efforts across these channels
• Strong track record managing campaign budgets and optimizing results
• Adept at running A/B and multivariate tests to optimize creative, copy, and targeting
• Proficient in Google Analytics/GA4 and deriving actionable insights
• Strong Excel skills for reporting and analysis
• Comfortable creating weekly/monthly reports and delivering results clearly
• Detail oriented and have strong organizational skills
• Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights
• Curious, detail-oriented, and full of get-up-and-go, you thrive on challenges and love turning ideas into results

Qualifications

• Experience with Tableau

Skills

• Experience with Tableau

Benefits

• Perks, Benefits, and more!

Pay

$85,000 - $105,000/year, based on experience

Schedule

Flexible work schedule, including the option to work from home three days a week