Paid Search Strategy Manager

At Epsilon, we help some of the world’s biggest brands discover real opportunities inside data. We are looking for a Paid Search Strategy Manager to join our Digital Consumer Experience Strategy team. As part of one of Epsilon's market-leading teams, you will develop innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for Fortune 500 client engagements.

Responsibilities

• Act as a trusted strategic advisor to internal teams and clients by providing marketing insights, building business cases, and leveraging Epsilon’s full scope of marketing services, strategic and analytic consulting expertise, data, and technology to solve clients’ core business challenges.
• Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels.
• Advise clients on the best search channels for promotional and customer strategies, including budget allocation, investment, and utilization of key technology/platforms to achieve goals.
• Navigate and optimize search platforms as well as media platforms such as DSPs or Paid Social platforms.
• Audit paid and owned channels or campaigns to identify areas of growth and maturity.
• Use internal and external data, industry insights, 1st and 3rd party research, and quantitative tools to deeply understand and advocate for the client’s end-customer.
• Help clients and internal teams understand emerging digital and search marketing trends, apply standard processes, and pursue innovations in digital marketing.
• Define campaign performance metrics and measurement plans; analyze and visualize data to reveal trends in search and marketing program performance and customer behavior.
• Support account growth and new business development.
• Present and sell ideas to clients in partnership with the account management team, requiring high-quality presentation and articulation skills.
• Travel up to 30% of the year.

Requirements

• 5-7 years of experience in a Paid/Media role, preferably with a marketing agency.
• Certified in Google Ads and Analytics.
• Strong knowledge of and experience with best-in-class digital strategies, procedures, and industry trends.
• Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses).
• Experience working on projects in other digital channels—social, online media, affiliate, email, mobile.
• Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.
• Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data.
• Ability to translate paid media platforms, technologies, and metrics into clear, compelling language for a variety of audiences.
• Excellent verbal and written communication skills, including producing high-quality decks and presenting confidently to senior marketing leaders.
• Ability to manage multiple high-priority projects in a fast-paced setting.

Qualifications

• Customer-obsessed, with a passion for crafting high-performing, measurable paid search experiences that align with user intent and drive business outcomes.
• Deep expertise in the paid search ecosystem, including SEM, programmatic advertising, and paid social, and how they work together to amplify results.
• Stay ahead of SEM trends, platform updates, bidding strategies, and audience targeting, applying these insights to solve real-world marketing challenges.
• Proficient in demonstrating return on ad spend (ROAS), incrementality, and brand lift, and translating performance data into compelling client narratives.
• Fluent in paid media acronyms (CPC, CTR, DSA, RSA, PMAX) and experienced in optimizing campaigns, testing creative, and unlocking growth through paid search.
• Challenge the status quo to innovate and elevate clients’ paid media programs.
• Think like a marketer, ensuring ad experiences are relevant and valuable to customers.
• Digitally savvy and entrepreneurial, with a strong grasp of the entire digital marketing funnel and working knowledge of CRM, organic social, CRO, and audience research.
• Understand that successful paid search starts with smart planning, using tools like Google Trends, keyword planners, competitive intelligence platforms, and audience research.
• Thrive in fast-paced environments, enjoy solving complex SEM puzzles, and juggling multiple campaigns.
• Dual proficiency in paid search and SEO, understanding how organic and paid strategies complement each other to improve visibility, traffic, and conversion.

Benefits

• Flexible time off (FTO) and 15 paid holidays.
• Paid sick time.
• Parental/new child leave, childcare & elder care assistance, adoption assistance.
• Comprehensive health coverage (medical, dental, vision).
• 401(k) retirement plan.
• Tuition assistance.
• Commuter benefits.
• Professional development and employee recognition programs.
• Charitable donation matching.
• Health coaching and counseling.

Pay

USD $112,800.00 - USD $209,600.00/Annually.

Schedule

• Travel up to 30% of the year.