Paid Search Strategist

About the role

The Paid Search Strategist is a senior-level executional specialist responsible for activating, optimizing, and scaling Paid Search programs for 1–2 enterprise clients with multi-million-dollar monthly media investments. This role operates in close partnership with the Paid Search Account Director, who owns overarching strategy and client direction. The Strategist is responsible for bringing that strategy to life—ensuring flawless execution, deep performance analysis, and continuous optimization at scale. Success in this role requires exceptional attention to detail, platform expertise, and analytical rigor, combined with the ability to operate effectively within complex account structures and high spend environments.

Responsibilities

• Strategic Execution & Activation: Translate strategy into fully built, structured, and scalable Paid Search programs; own campaign builds, restructures, and expansions across engines (e.g., Google Ads, Microsoft Ads); implement advanced account structures aligned to business goals, audience segmentation, and funnel stages; ensure all campaigns are launched with accuracy and consistency.
• Optimization & Performance Management: Own day-to-day optimization across large-scale budgets, including bidding, budget allocation, query mining, and audience layering; continuously refine campaigns to improve efficiency, scale, and performance against KPIs; execute against defined testing roadmaps (ad copy, landing pages, bidding strategies, audience strategies); identify performance trends and proactively recommend tactical adjustments.
• Advanced Analysis & Insights: Conduct deep-dive analysis across campaigns, audiences, and conversion paths to uncover performance drivers and inefficiencies; support forecasting, pacing, and scenario planning with data-backed inputs; support measurement frameworks, including attribution and incrementality considerations.
• Quality Control & Operational Excellence: Maintain high standards of accuracy and organization across complex account structures; perform regular audits to ensure best practices, consistency, and compliance; manage pacing and budgets to ensure efficient spend and minimal waste; identify and resolve issues quickly in a fast-moving, high-investment environment.

Requirements

• Must Haves: 4-6+ years managing paid advertising programs.
• Deep expertise in Google Ads and Microsoft Ads.
• Deep understanding of analytics tools such as GA4, Hubspot Analytics, or similar.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Strong analytical skillset with experience in performance analysis, forecasting, and optimization.
• Proven ability to manage large budgets with precision and accountability.
• Experience working within agency teams and cross-functional environments.
• High attention to detail and strong organizational skills.
• Nice-to-Haves: Familiarity with MTA & MMM; Programmatic experience; Experience training and mentoring more junior team members.

Benefits

• Remote Workplace: option to work at the Boston office or remotely in AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA, VT.
• Paid Time Off: generous paid vacation benefits that increase each year, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match: 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services.
• Life Insurance Benefit: no-cost coverage.
• Short Term Disability Benefit: coverage for illness or injury.
• Healthcare: several competitive plans with 80% employer coverage for medical and dental premiums, 100% employer coverage for vision, and option to participate in FSA program.
• Commuter Benefits: allocate pre-tax funds towards commute to save up to 40% per year in transportation expenses.
• Continuing Education: access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding to attend national conferences and events.

Pay

Salary Range: $65,000‑$80,000. Compensation is determined based on experience, demonstrated skills, and current market conditions at the time of hire; actual compensation may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.