Paid Search Strategist

About Our Client

This organization operates in the digital marketing industry, focusing on helping brands navigate technological transformations and the evolving digital landscape. It addresses the challenge of adapting to rapid changes in technology and consumer behavior by providing innovative marketing solutions. The company has been recognized as a Most Innovative Agency for three consecutive years (2024–2026), reflecting its impact and leadership in the field.

About the Opportunity

The Paid Search Strategist role is designed to develop and implement paid search strategies that achieve measurable business outcomes. This position is responsible for managing campaign performance, optimizing strategies, and integrating emerging technologies to support clients’ marketing goals. The role contributes to the organization by enhancing client campaign effectiveness and driving innovation in search marketing across diverse accounts.

Responsibilities

• Execute and optimize paid search campaigns on platforms such as Google Ads and Microsoft Ads to meet client KPIs
• Support local-first strategies to increase in-store traffic and location-based conversions
• Aid in building and managing Performance Max campaigns with local objectives, including asset group creation and audience setup
• Contribute to loyalty app campaigns using Google App Campaigns and Apple Search Ads, optimizing for installs and re-engagement
• Utilize AI tools and automation for reporting, keyword research, QA, and ad copy iteration
• Maintain campaign performance and identify optimization opportunities
• Collaborate with analytics, creative, and strategy teams to align campaigns with client objectives
• Stay updated on platform changes, industry trends, and new ad formats

Requirements

• Minimum 2 years of paid search experience, preferably in an agency setting
• Proficiency in Google Ads including campaign setup, keyword strategy, ad copy testing, and bid management
• Understanding of location-based targeting methods
• Experience with automated bid strategies and machine learning impacts
• Experience with campaign pacing, budget management, and optimizations
• Detail-oriented with experience in QA processes
• Ability to manage multiple projects and deadlines

Preferred

• Experience with Performance Max campaigns and local feeds
• Familiarity with Google App Campaigns or Apple Search Ads
• Basic understanding of SEO and SEM integration
• Awareness of AI-driven search trends
• Experience in energy, fuels, or convenience retail sectors

Pay Range and Compensation Package

USD $60,800.00 - USD $84,000.00 annually

Benefits & Perks

• Paid family care for parents and caregivers for 12 weeks or more
• Monetary assistance for adoption, surrogacy, fertility, and pet adoption
• Employee Assistance Programs and wellness reimbursements
• Tuition assistance
• Flexible paid time off including vacation, sick days, volunteer days, and holidays
• Matching gifts programs
• Flexible working arrangements including a work-from-anywhere policy
• Business Resource Groups supporting multiple affinities

Equal Opportunity Statement

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.