Paid Search Strategist
About the role
Own Millions in Ad Spend. Shape Strategy. Build the Future of Paid Media. If you're tired of being another account manager juggling endless client requests and reporting on vanity metrics, this is your opportunity to own results that actually matter. Signature Media is a performance-driven marketing agency specializing in the home services industry, managing over $5 million in annual ad spend for home service companies across the United States. At Signature Media, you'll manage more than Google Ads campaigns--you'll influence how growing home service companies generate revenue. You'll have real ownership over strategy, the freedom to test new ideas, access to modern AI tools, and a clear path to becoming our future Director of Paid Advertising. We aren't looking for someone to simply optimize bids. We're looking for someone who enjoys solving problems, improving systems, and building campaigns that generate qualified leads that actually become paying customers. If you enjoy figuring out what works, challenging conventional thinking, and continuously improving performance, you'll fit right in.
Responsibilities
You'll own paid media strategy across a portfolio of home service businesses while continuously improving campaign performance.
- Auditing new accounts to uncover tracking issues, wasted spend, and structural problems
- Building accurate conversion tracking using Enhanced Conversions, offline conversion imports, and server-side tracking where appropriate
- Creating first-party data strategies through CRM integrations, customer lists, and audience signals
- Managing and optimizing campaigns across: Google Search, Performance Max, AI Max, Demand Gen, YouTube
- Designing and evaluating paid media experiments on platforms like Meta, Reddit, Nextdoor, Angi, and Yelp
- Monitoring Cost per Qualified Lead, booked jobs, and revenue performance--not just platform metrics
- Maintaining keyword quality through ongoing search term reviews and negative keyword management
- Delivering clear, actionable reporting that explains what changed, why