Paid Search Strategist

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation.

Ways of working and values:

• Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
• Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
• Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. If you think you qualify but don't necessarily meet every single point on the job description, please still get in touch.

Responsibilities

• Client-Centric: Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. Integrates search and shopping into broader growth plays; communicates in business terms.
• Product-Led: Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Data & Measurement-Driven: Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria. Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• The Tinuiti Way: Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. Educates clients and internal teams; codifies learnings and playbooks that scale.
• Owner Mindset: Operates with accountability and bias to action; spots and eliminates process and media waste. Influences without authority; closes the loop from decision to measurable outcome.

Qualifications

• Experience: 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong Excel/Google Sheets/PPT/Google Slides skills.
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
• Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
• Mentorship: Experience coaching juniors/peers (non-manager).

KPIs

• Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.
• Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity.
• Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact.
• Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
• Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
• Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.

Schedule

This is a hybrid position — 3 days in office.

Pay

The hiring salary range for this role is $90,000 – $115,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. FLSA Classification: Exempt.

Benefits

• Unlimited PTO: Unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. 20 paid holidays, including multiple long weekends.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.