Paid Search Specialist [AQ-11391]

About the Role

Aquent is partnering with a global leader in consumer technology to find a dynamic and results-driven Paid Search Specialist. This contract role offers the opportunity to optimize digital advertising strategies for a globally recognized brand, directly influencing the success of high-profile retail campaigns. Your expertise will contribute to maximizing ROI and reaching millions of customers through cutting-edge paid search techniques.

Responsibilities

• Analyze, optimize, and manage paid search campaigns (Search, Shopping, PMax) from keyword research to bid strategy.
• Monitor daily performance and provide optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting).
• Compile weekly/monthly reporting, including data analysis and translating performance into actionable insights.
• Suggest and implement A/B tests on ad copy, landing pages, and bidding strategies.
• Manage campaign budgets and pacing across multiple accounts.
• Support lead strategists with business rhythm tasks (WBRs, MBRs, QBRs, post-launch analysis).
• Stay updated on paid search platform changes, betas, and industry best practices.
• Assist with Microsoft/Bing Ads as needed.
• Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4).

Requirements

• 5+ years of hands-on paid search experience, preferably in an agency setting (client management, multi-account handling, reporting cadence).
• Deep expertise in paid search platforms: Search, Shopping, and Performance Max.
• Proficiency in Excel/Google Sheets (pivot tables, VLOOKUP/XLOOKUP).
• Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager.
• Familiarity with bid management/automation tools.
• Ability to manage multiple country accounts/lines of business simultaneously.
• Strong written and verbal communication skills for client-facing reporting.
• Attention to detail, strong organizational skills, and ability to prioritize in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field (or equivalent practical experience).
• Paid Search certifications strongly preferred (Google Analytics GA4, Paid Search Shopping Ads, etc.).

Skills

• Highly motivated and able to thrive in a fluid, demanding environment.
• Nice-to-have: Paid social platform experience (Meta, LinkedIn, TikTok Ads), data visualization tools (Looker Studio, Tableau), and Spanish or Portuguese language skills.

About the Client

Our client is a global leader in consumer technology, known for redefining the intersection of hardware, software, and services. They are committed to world-class design and user experience, creating products that have become essential to daily life. Joining this team means working on high-impact projects that reach hundreds of millions of people worldwide.

About Aquent Talent

Aquent Talent connects top marketing, creative, and design professionals with the world’s biggest brands. Eligible talent enjoy benefits like subsidized health, vision, and dental plans, paid sick leave, retirement plans with a match, and free online training through Aquent Gymnasium.